Chapter 6 Chapter Five: The Confusion of "The Voice of China"

Many people have asked me, how long is "The Voice of China" going to run?I basically avoided answering. There is no trade secret, nor is it to prevent so-called "spoilers", I really don't know.Besides, for me, only doing my own thing is the most important thing. Each program will have its own life, and its production and demise are all related to the TV ecology. The term "television ecology" was not invented by me. It is a concept with a wide range of connotations, including content production methods, program operation under multimedia, and audience's aesthetic preferences.

I just want to say that "The Voice of China" is a program with its own destiny, just like "Animal World" derived "Man and Nature", "Zhengda Variety Show" became "Zhengda Variety Show·Wall Come La". It is an indisputable fact that the first season of "The Voice of China" is very popular, but who knows how long it will be popular? Speaking of the popularity of "The Voice of China", we must start with the ratings ranking of Zhejiang Satellite TV in recent years. In 2011, Zhejiang Satellite TV ranked fifth in the total ratings list. In 2012, with "The Voice of China", we jumped into the top three (data from "Sanlian Life Weekly")!

When "The Voice of China" first aired, the ratings could only be said to be barely qualified.With the deepening of the program, especially after the involvement of the mass media, it immediately became a public topic, and the effect really exceeded the expectations of the program producers. Occasionally, I would read the posts posted by netizens on the good voice bar of a certain website. There are all kinds of comments, which makes me, who has experienced it, feel that the folks are "Crouching Tiger, Hidden Dragon"!Netizens are forming cliques and arguing endlessly, basically having their own "positions".

If someone "reveals the inside story", someone will come out to "dispel the rumors"; if someone supports a certain student, someone will definitely come out to "reveal the truth".If these posts are sorted out, I think it is best to use three words to describe them: hearsay, groundless rumors, thick black Daquan.But there is nothing wrong with it. There are so many "news" coming out, which shows that this program has great influence and the public cares about it. Indeed, from "Yang Thirty-two Lang" to "China's Good Tongue", from "The Teacher Tears on the Site" to "Sixty Thousand People's Stadium Finals", the information produced by the mass media is like a wild horse, which surprises us endlessly and also Feeling extremely difficult to control.

The topic is far away, back to the show itself.People in Zhejiang do not have the "tyrannical" spirit of people in Hunan, nor do they have the gentleness and elegance of people in Jiangsu. We rely on business thinking.The same goes for doing TV shows. Zhejiang Satellite TV has seen a huge market for TV media from top to bottom.Hunan Satellite TV has already taken the lead, we are latecomers, but this business has to be done, and one company cannot be dominant.So, everyone saw that Zhejiang Satellite TV has been trying all these years, until "The Voice of China".The success of this show is like a person whose head has been held in water for a long time, and finally lifts it up to take a breath of air.

However, what most people don't understand is that the product model of "The Voice of China" is different.Its early stage is the TV show "The Voice of China", and the later stage is the tour concert "The Strongest Voice".Facts have proved that how to better integrate these two cultural products is one of the topics left to the program producers. The reason is not difficult to understand. The so-called live effects presented by almost all TV programs are "made" by the program directors.To put it bluntly, the editors and directors can make the program show the effect they want through TV editing. What they don't want to show, even if it happens, will not appear on the TV screen.Therefore, many viewers who came to watch the show with great interest returned disappointed.Here, I apologize together and bow to everyone.

It can be seen that TV programs care more about the feelings of the audience in front of the screen, and the audience on the show is to a large extent to cooperate with the recording. Concerts are the exact opposite. The most important thing is the direct perception of the audience, because the concert is to sell tickets to make money.But on the other hand, the concert of "The Voice of China" students will be recorded on TV to develop all the commercial potential of this program. In order to meet the requirements of later TV editing, the concert must be more than four and a half hours.We can calculate the time. If the concert starts at 7:30 p.m., with some small feelings and tidbits interspersed in the middle, it will take about five hours after the concert, and it is normal to sing until the early morning.The students and the program "The Voice of China" really have such a great charm, can the audience sit there for five hours? When "The Voice of China" comes off TV and wants to enter the performing arts market, it must face many barriers and struggle.

Despite this, "The Strongest Voice of the Battle", that is, the "Voice of China" tour concert, was held as scheduled in 12 cities including Nanjing, Hangzhou, and Chongqing. In first-tier cities like Beijing, Shanghai, and Guangzhou, there are constant concerts every year, and the audience is well-informed. It is not easy for everyone to pay the bill, and the expensive venue fees also discourage tour operators.Therefore, the national tour of "The Strongest Voice" is basically set in second-tier cities. For the first Nanjing station, I would like to express my special thanks here.At the beginning of the performance, the weather was beautiful and it was a sunny day, but soon, a super invincible big thunder came crackling, and it rained heavily.It was a day in late autumn, with heavy wind and heavy rain, coupled with the basin-like geographical features of the stadium, we found out the true feelings of Yang Bailao back then—hungry and cold (usually we don’t eat before going on stage, we sing while full of hunger) Well. Moreover, because it is the work of the channel, we all have no actual performance income)!However, the audience in Nanjing was very emotional. After more than four hours of performance, nearly one-fifth of the audience stayed until the end, and the disposable raincoats they wore could not stop the rain at all.When I finished my concluding remarks and the students sang "I Believe" again, I used a big saying: I couldn't tell whether it was rain or tears on my face.Crying, I can't help it!At that time, I knelt down to everyone on the stage, which was regarded as a thank you to my parents for food and clothing.At the time, I really couldn't think of a better way.This love, the little one will always remember.It is an honor for me to have such a scene in my career.Thank you Nanjing.

Of course, this can be regarded as a very meaningful start.When it was held in Hangzhou, there were not too many people going to the concert, and the atmosphere was neither hot nor cold. This kind of situation was a bit embarrassing. Everyone held on and managed to get through it.At that time, some people asked whether the model of this concert was correct, but the plan and schedule had already been scheduled, and they could not be adjusted casually. However, the next few games are still not ideal, especially in Changsha.In fact, the show in Changsha was originally going to be cancelled. After all, the Spring Festival is approaching. Regardless of whether it is in the south or the north, it is difficult to stay outdoors for a long time. Moreover, everyone’s thoughts are mostly on going home to visit relatives and buying new year’s goods. Who would have such great enthusiasm to listen to the concert? ?Doing an outdoor concert during this time period is really a bad idea.But it's too late to make adjustments, the notice has already been released, and if I don't do it, I'm afraid I'll be criticized by the audience.This dilemma is depressing.

Not only is the time too late to adjust, but also the location cannot be changed.The cost of the indoor field is too high, and there are not many people that can accommodate it. "The Voice" students and a group, plus a large group of people such as the band, dancers, planners, etc., if they don't have a bigger venue and can't accommodate more people to pay the bill, they will lose money and make money. Therefore, the concert was still scheduled for the 60,000-person stadium in Changsha.Around the Spring Festival is the time when the temperature is the lowest, and it is an outdoor venue, so when all problems cannot be avoided, tickets will be sold.Just kidding, to borrow Guo Degang's words: Yo ho!There are quite a few people here today.In fact, there were more than 3,000 people present that day.

The failure in Changsha finally made the show party make up its mind: stop singing.As a result, all activities in Chengdu and Dalian were cancelled. In 2012, the tour performance of "The Strongest Voice of Battle" produced a total of 12 performances. Apart from the first stop in Nanjing, only the one in Shenzhen was unexpectedly popular.Not to mention the huge scene was full, the atmosphere was also very enthusiastic, and the upsurge set off during the concert was higher than the other.That was the only sold-out and fully-occupied show in all the tours, which is very memorable.But that was really the only one. It can be seen that although the two products "The Voice of China" and "The Strongest Voice of Battle" are in the same line, the compatibility of the product forms is worth pondering.If we talk about the topic a little deeper, there is actually a long-standing crux of the Chinese TV industry: excessive consumption.Although commercial sponsorship and advertising activities have provided strong financial support for our program production and laid an important foundation for the production of high-level programs, the excessive consumption of program products by businesses and TV stations is harming the program itself. In terms of branding a show, doing so doesn't improve its public image, on the contrary, it will quickly become blurred in the public's mind.After the infinite beauty, we forget it in a flash. In the end, what are we left with?I often ask myself the same question, Hua Shao itself is also a product, how long can this product be sold for?How many people will stay a little longer when they turn on the TV and see him?Alas, it's really hard to sell your own business, you know! The stage of "The Voice of China" has given me the greatest space to display, and you have also given me the most support and encouragement.When you are happy, share it with you; when you are frustrated, you have understanding and tolerance.Behind every wonderful moment, there are your firm beliefs and expectant eyes.