Konosuke Matsushita not only founded Matsushita Corporation, but also established a complete set of effective management and operation systems, always taking being an upright businessman as the life criterion, and the "Panasonic Spirit" is a good embodiment.
"Panasonic Spirit" is not just a form or superficial thing, it is also Panasonic's business philosophy, and it has been confirmed by decades of business practice.It is the criterion for daily introspection, thinking and action of all employees of the company, the standard for measuring the daily work of employees and business operations, and the basis for Panasonic Corporation's actions.The employees of Panasonic Company realize that they must follow the "Panasonic Spirit". Individuals have limited abilities, but they can accomplish the set goals by cooperating and helping each other.
The spirit of Matsushita Electric includes several levels and several forms, such as program, creed, seven spirits, social songs and so on.In Panasonic Electric Company, employees recite the "Seven Spirits of Panasonic" and sing social songs every day.The reason why they work together and have a unified pace is the result of the influence of these social training and social songs.To understand Panasonic, these factors must not be ignored.
Panasonic Program:
Thoroughly fulfill the duty of an industrial person, and contribute to the improvement and advancement of social life and the development of world culture.
Panasonic Credo:
Only when all employees live in harmony and work together, can progress and development be expected. All employees should be sincere, united, and do their best for social affairs.
Seven Spirits of Panasonic:
(1) The spirit of serving the country through industry
Serving the country through industry is the business purpose of Panasonic Corporation.As an employee or manager of an enterprise, this must be the primary spirit.
(2) An upright spirit
Honesty is the principle of dealing with people.No matter how talented you are, how capable you are, or how prominent your position is, without this spirit, you can't be a role model.
(3) Dear and sincere spirit
Dearness and sincerity is one of Panasonic's tenets. No matter how excellent a talent is, if he lacks this spirit, he will be a mob and a mess.
(4) The spirit of struggle and improvement
Thorough struggle is the key to achieving the mission, clear mission, step by step towards the goal, there will be success.
(5) The spirit of etiquette and humility
If people do not observe etiquette, society will inevitably fall into chaos.Be polite and observe etiquette, society will be orderly, and people will live in harmony with each other.
(6) Comply with the spirit of assimilation
Comply with the nation and assimilate with the nation.Employees must abandon selfishness, be tolerant of all things, loyally try their best to serve the country and the people, and enter the state of selflessness. Otherwise, if they cannot adapt to the general trend of society and stubbornly stick to their own prejudices, they will never succeed.
(7) The spirit of gratitude
Gratitude is the driving force for human progress and happiness. Only with a heart of gratitude can we establish the meaning of our own existence and bring warmth and happiness to society.
Regarding the "Seven Spirits of Panasonic", Konosuke Matsushita explained: "Of course, it is to remind employees what kind of attitude they should have at work, and it is also stipulated to spur themselves. In order to realize the mission of Panasonic Electric Corporation, it must not be forgotten, let alone Slack, if you let it go, you will gradually forget it. Therefore, you must have this rule, and tell yourself when you start working every day, so that people will be alert."
Panasonic social song:
Working together to build a new Japan
constantly strive to produce
What we offer the world
like a fountain
revitalize industry revitalize production
Dear and sincere Panasonic
Panasonic March: Coexisting with the Sun and the Moon
to promote the livelihood of all
rebuild new Japan
Everyone is full of hard work
Panasonic, we gathered together lively again today
From the very beginning
New day and new day together with the sun and the moon
We are proud to promote the electrified life of the world
Panasonic sticks to the lofty ideals of tradition
The era of the Great Leap Forward has come
In order to make international brands popular all over the world
The power of Panasonic's unity is amazing
Panasonic's dogma ranges from lofty ideals to being as small as being in the world and covering everything.It seems ordinary, but it is extraordinary.In addition to promulgating the Panasonic employee code of conduct in 1933 and 1937, which is the seven spirits, Matsushita Electric Corporation also promulgated employee guidance and self-discipline instructions, business instructions, and economic instructions in 1939. These three instructions are summarized as follows.
1. Staff guidance and self-discipline instructions
(1) The guidance and training of employees is the foundation of a prosperous business. All supervisors should set an example and play a leading role.
(2) All employees must be suitable and suitable, and do their best. The company can also be prosperous and prosperous.
(3) Ask the root of everything, lead subordinates with sincerity, and at the same time, rewards and punishments must be clearly defined.
(4) The success of the business depends first on the harmony of people. Employees must cooperate with each other and live in harmony, but they must not rely on others.
2. Operating Instructions
(1) To operate an enterprise, we must take "Grand Duke" as our belief, and we must not have selfishness. If we do our best in business, it is tantamount to serving the country.
(2) Good management can benefit the society, and bad management can harm human beings. Adhere to good management and go all out.
(3) Never forget "customer first", always remember to be grateful, sacrifice yourself and fulfill your responsibilities, and give back to the society.
3. Economic Notes
(1) At any time, you must devote yourself to the study of economic concepts, and don't get caught up in the study of business discomfort.
(2) All funds must be spent within the means, and waste should be avoided as much as possible.
(3) The budget should be strictly implemented to make the most effective use of funds.
An American economist pointed out after inspecting Panasonic Corporation: "When we compare Panasonic Corporation with American companies of the same era, we find that only a small number of American companies can maintain the vitality of their original ventures. If you want to know, Why is it that only Panasonic can maintain its original appearance, while many other companies are far behind? We must understand his value system. Because this value system is the main reason for Panasonic's success." He pointed out The value system of Panasonic is the spirit of Panasonic.