When it comes to Konosuke Matsushita, many people may not know it, but when it comes to Matsushita Electric, I am afraid that everyone knows it. It is well-known in China together with Toshiba, Sanyo, Hitachi, and Sony.The world-renowned Panasonic is inseparable from its founder Konosuke Matsushita. His management experience is world-renowned, admirable, and has been learned and used for reference.He is known as Japan's "God of Management" and "Ashura Galloping in the Business Sea"! Konosuke Matsushita, who started with 100 yen, worked hard, and finally made his business an internationally renowned brand.What is the reason for this leap?

"Tap water philosophy", "dam management", "non-100 or 0 quality concept", "glass management", "business department system" and so on have been followed and practiced by people one after another. At this moment, we look at the life and career of Konosuke Matsushita, and we can find that this is a constant pursuit of truth, goodness, and beauty, and an oriental Confucian style of "reaching, and benefiting the world", which also reflects Western management ideas The essence of "scale effect", "people-oriented", "customer first", "creating value for customers" and so on.

From the affluent life in childhood to the failure of his father's speculative business and the downfall of his family, Konosuke Matsushita experienced a childhood from carefree to homeless.Afterwards, at the request of his father, Konosuke Matsushita, who was just 9 years old, went to Osaka as an apprentice and started the journey of leaving home and working day and night when he was young.Matsushita Konosuke successively worked as an apprentice in Miyata’s brazier shop, Goshidai’s bicycle shop, and an electrician’s assistant at the Osaka Electric Lamp Company. While showing his talent, he resolutely resigned and started his own business, hoping to display himself in a wider space. .

"Suffer your mind, work your muscles and bones, starve your body, emptiness your body, and gain what you can't" is the necessary training for those who achieve success, and the same is true for Matsushita Konosuke, whether he is an apprentice in a brazier shop, a bicycle shop, or an electric lamp. Working as an electrician's assistant in the company and the difficulties after starting a business, such experiences have created Konosuke Matsushita's tenacious and determined personality, and also made him understand that success is hard-won. Konosuke Matsushita is an ordinary person who can't be more ordinary. Like us ordinary people, he walks on the road of "life" step by step, even in a more difficult situation than our ordinary people, but he is magical and great , His extraordinary management ability and excellent management art make every entrepreneur pay homage to him.

"The ultimate goal of business is not profit, but to express the hope of the public on our shoulders through numbers, and to fulfill our obligations to society. The responsibility of the enterprise is: to make things that the public needs as cheap as tap water. "Matsushita Konosuke expressed the true meaning of the corporate mission in simple and plain language. It was under the influence of Konosuke Matsushita's "tap water philosophy" that Panasonic's products led to "large-scale production" with "high quality and low price", and the cost was also reduced. Panasonic Electric continued to develop new products, and ordinary people also Benefit from Panasonic's continuous practice - electric irons, radios, televisions... a large number of imitated and innovative products have been launched, which have greatly improved the quality of life of the public.

Since his establishment in 1918, Konosuke Matsushita has worked hard for 70 years. The past 70 years have not been smooth sailing. He resolved the "ninety-nine and eighty-one difficulties" with a good attitude, amazing perseverance, and superb wisdom.Konosuke Matsushita runs his own business with the corporate culture of serving the country and serving customers. He not only creates an ideal life, but also wins a world reputation and is known as the "God of Management" in Japan. "For product quality, either 100 points or 0 points - there is no negotiation!" Konosuke Matsushita emphasized that "selling products should be like marrying a daughter", "responsible for the care of your own products to the end", and also emphasized "competing with quality and Win with service", provide value to consumers, "disgusted by price dumping and unfair competition means of repelling peers".Conscientiousness and dedication to product quality and service is not only concerned about products, but more serious, persistent and concerned about people.

The ever-growing Panasonic Company did not rush like a river flowing into the sea, but worked steadily and steadily.Konosuke Matsushita's mentality has not become impetuous as the company grows, but pays more attention to risk control. In February 1965, Konosuke Matsushita put forward the concept of "dam management": the dam can not only adjust the water flow, but also use hydropower to generate electricity.Likewise, markets are like rivers, and operations are like dams.In terms of commodity manufacturing and sales, Konosuke Matsushita advocated the establishment of backup equipment to adjust the supply of commodities according to economic changes; in terms of funds, inventory and talents, there are also corresponding "dams" for adjustments to avoid periodic shocks in the business process and reduce unsatisfactory operations. The impact of certainty on business.

Konosuke Matsushita's entire business philosophy is based on the understanding of human nature and the mastery of natural laws.Based on such a human-oriented concept and social responsibility, "Talent-based career development" has become the basic management policy of Konosuke Matsushita.Konosuke Matsushita does not demand "100 points" talents, but chooses "applicable" talents.Compared with technology, he values ​​the perseverance and enthusiasm of talents.Konosuke Matsushita emphasizes the cultivation of employees' values ​​and outlook on life, and it is necessary for employees to fully understand and identify with the mission of their company.As the head of the Panasonic family, Konosuke Matsushita is not only concerned with motivating employees to make profits for the company, but also paving the way for employees' self-development.He set up an "education and training center" in the company, with eight training institutes and a higher vocational school under it, so that employees can improve themselves after work.

In his later years, Konosuke Matsushita surpassed his original identity as an entrepreneur, thinking more and more about the relationship between companies and society.He put forward the way of "huge profits but quick turnover": through rational operation, reasonable and fair benefits can be obtained, and then the benefits can be distributed fairly.He firmly believes that this is the basis for the common prosperity of society and companies.Years later, after careful consideration, Konosuke Matsushita proposed to resign from the position of chairman of the company, watching the growth of the company, and devoted himself to the study of PHP (Peace and Happiness through Prosperity) which began in 1946.

In the life of Konosuke Matsushita, he was seeking wealth for wealth, fame for fame, and longevity for longevity.As one of the best leaders in the 20th century, Konosuke Matsushita has been recognized by many different cultures: In Japan, he is revered as the "God of Management"; in Western society, his photo appeared on the cover of the American "Time" magazine , among the ranks of world-class business management geniuses. The legendary Konosuke Matsushita received such comments from the outside world: