Chapter 50 49. Zhang Binggui——Warm customers with enthusiasm

Zhang Binggui (1918-1987), male, Han nationality, native of Beijing, member of the Communist Party of China. Started working in 1955, and was a salesperson in a department store in Beijing during his lifetime. Zhang Binggui worked as a child laborer in a textile factory at the age of 11, and as an apprentice at the Beijing Dechanghou grocery store at the age of 17. In 1955, the newly built Beijing Department Store opened and recruited salespersons under the age of 25. 36-year-old Zhang Binggui was exceptionally admitted because of his years of business experience. The Beijing Department Store was the largest commercial center in the country at that time, with a large passenger flow and a relative shortage of supplies, so customers usually had to wait in long queues.Zhang Binggui made up his mind to practice sales skills and mental arithmetic hard, and practiced the amazing skills of "accurate in one click" and "clear in one bite".The so-called "one catch" means that Zhang Binggui can grasp the exact amount with one stroke. If a customer asks for half a catty, he can grab five taels with one hand; "one bite" is a very magical speed of settlement.When a customer buys several or even ten or twenty kinds of candy by weight, he can also calculate the candy in his head while weighing the candy. Often, as soon as the customer wants to buy how much, he will report the amount of money payable at the same time.

Later, he invented the working method of "receiving one customer, asking two, contacting three", that is, when receiving a customer, he asked the second customer what to buy, and at the same time greeted the third customer and got ready. Zhang Binggui also pays attention to studying the different hobbies and purchasing motivations of customers, trying to figure out their psychology. In order to be proficient in product knowledge, on public holidays when everyone else is resting at home, Zhang Binggui rides his bicycle and goes to factories, hospitals and research units to learn more about the products. Candy knowledge.Because he is familiar with the characteristics of customers and products, Zhang Binggui can even recommend products for some special customers: for customers with indigestion, he introduces lemon candy or coffee candy; for patients with liver disease, he introduces fruit candy; Suggest buying mints...

Zhang Binggui mobilizes the functions of various organs through eyes, language, movements, expressions, steps, postures, etc. An old man with a cane often comes to appreciate his sales.After watching his sales, a musician said: "Your movements are graceful and full of rhythm. If it is accompanied by music, it will be a very moving melody." . For more than 30 years, Zhang Binggui has received nearly 4 million customers, and he has never blushed once, raised his bar once, or talked back once.He said: "Customers and salespersons should care for each other like relatives, respect each other like comrades, and support each other like comrades in arms." Zhang Binggui used the "fire" in his heart to warm the heart of every customer and become a new employee. A banner on the Chinese business front.

On September 18, 1987, Zhang Binggui died of cancer at the age of 69.During his lifetime, he compiled his counter service experience into "Zhang Binggui's Art of Counter Service", and gave performances and lectures in various units, with an audience of more than 100,000 people.He is a representative of the Eleventh National Congress of the Communist Party of China, a representative of the Fifth and Sixth National People's Congress, and was awarded the honorary title of National Model Worker in 1979.