Chapter 87 "Entrepreneurship is a battle hero"

Huiyuan is headquartered in Huiyuan Road, Xiaoying, Shunyi, Beijing.Compared with the Huiyuan headquarters, those luxurious office buildings in the CBD and Zhongguancun that I have seen are too cramped.When I saw Huiyuan headquarters for the first time, I felt that it was too big and empty.It covers an area of ​​2,000 mu, including squares, office buildings, peach gardens, factories, fitness halls, canteens, apartments, and villas, like a small self-sufficient kingdom.Most of the office buildings are two to four-story European-style buildings with pink exterior walls and steeple-shaped roofs.The style of the Convention and Exhibition Center is completely opposite, and the shadow of the Great Hall of the People can be seen at a glance.The flat and square shape, the blue-gray brick walls, and six round pillars all emphasize the majesty and solemnity of this building.On the roof of the convention and exhibition center stands the big slogan "Gathering talents from all over the world, bringing wealth from all over the world".In the fitness hall, there are 16 big drums shipped from Shandong, and the diameter of the king drum is three meters.Whenever Huiyuan holds a national conference, there is always a big drum beating.Zhu Xinli liked to listen to the sound of drums. The rumble of the war drum made him feel like commanding thousands of troops, and his mood immediately became high.It is his regret that he never served in the army. He sent his son to serve in the army, and he loves to recruit veterans.This is a private enterprise, but from the group headquarters to each branch factory, there are party branches and party secretaries.

In the beginning, it was a wasteland. When Huiyuan moved from Yiyuan to Beijing in 1994, it opened up wasteland here. In 1988, in order to make up for the regret of not going to university due to the "Cultural Revolution", Zhu Xinli went to Shandong Economic Management Cadre College to study for three years off-duty.After returning to the county, he was assigned to be the deputy director of the Foreign Economic and Economic Commission of Yiyuan County, responsible for attracting investment and developing export trade.There are five directors in one office. They drink tea and read newspapers at work every day, and drink after work.In the position of deputy director of the Foreign Economic and Economic Commission, Zhu Xinli did nothing. In 1992, Deng Xiaoping made a speech during his southern tour.In Zhu Xinli's eyes, this speech was just right.Although the Third Plenary Session of the Eleventh Central Committee abandoned the slogan of "taking class struggle as the key link," in the decade from 1980 to 1990, there were still some deep-rooted things that were difficult to eliminate.At that time, there was a heated debate in the society about the line of capitalism and socialism.Deng Xiaoping said that "development is the last word" and "benefit to the country, society and people is correct". Therefore, China once again set off an upsurge centered on economic construction.This made Zhu Xinli excited and felt that he had to do something. "The party and the country are calling for people with lofty ideals to start businesses. Entrepreneurship is a hero. Like in wartime, you may be a fighting hero."

Although the country's public opinion guides that whoever improves the economy is a hero, when discussing privately, most people still feel that this matter is risky and difficult to do.Zhu Xinli's family felt that he had finally obtained an urban household registration and a cadre status, and opposed him going to sea.Of the five directors in his office, he was the only one who went into the sea. Romantic passions of heroism welled up in him, and he offered to go to the worst business in the county.The county magistrate in charge of industry made a list, and he picked the worst one—the fruit canning factory, the predecessor of Huiyuan.From the 1980s to the 1990s, the difficulty of selling fruit has always been a problem.From the beginning of fruit transportation, Zhu Xinli has witnessed countless fruits rotting in the mountains and on the trees.

The cannery he took over, which belongs to the County Bureau of Commerce, was completed in 1985.At that time, the fresh fruit storage technology was not good enough, and many people bought canned fruit to eat.But after a few years, the technology of fresh fruit storage improves, and the canned food market becomes weak.When Zhu Xinli took over, the canning factory had not been opened for three years, and the workers had not been paid wages for three years. Most of the workers went home to do farm work or do odd jobs, and there were more than 20 workers guarding the factory. Shen Xiaolun was one of them. One.He is in charge of the equipment, and the factory rents the cold storage equipment to others for a little money.

At that time, the cannery owed more than 10 million yuan in debt, and the loans from seven banks could not be repaid.The county government evaluated the factory as a whole and converted it into 5.5 million yuan. Zhu Xinli signed a contract to repay the money in three years, and then the factory would belong to Zhu Xinli. 20 mu of land, a broken house that is about to collapse, and a pile of manual equipment, these are Zhu Xinli's possessions.Later, the used equipment was sold by Zhu Xinli for more than 10,000 yuan. The factory was overgrown with weeds, and the workers lazily smoked and played poker.As soon as Zhu Xinli came, he called a meeting of the workers and announced that those who were willing to leave would be paid an additional three months' wages, and those who were not willing to leave would be paid a 40% increase.In the end, among the 150 workers, only one person left the factory for returning to Qingdao.Most of these workers are still working in Huiyuan today.

In order to collect money, Zhu Xinli went to Xiamen, Qingdao, Linyi and other places to borrow money from friends, classmates, and relatives.The money for wages and the money for buying equipment were put together piece by piece.At that time, he was very excited and didn't realize the difficulties in the future. It was the same as marrying a wife. "I just thought about how beautiful and good my daughter-in-law is, and only after three months of marriage did I quarrel about daily necessities." Deng Xiaoping's speech in 1992 created a good business environment for entrepreneurs, with strong support from governments at all levels, and financial institutions also came to your door to give you loans.

In 1993, trouble began.From 1986 to 1993, the development of the rural economy was not as fast as in the previous seven or eight years. The reform of the economic system of the whole country was transferred to the cities, and the national resources were basically inclined to the cities.Due to economic overheating, consumer prices in 1993 and 1994 increased by 14.7% and 24.1% respectively over the previous year.Zhu Rongji was the Vice Premier of the State Council at the time, and started macro-control in July 1993, calling for a soft landing of the economy.In order to control prices, the country suddenly tightened its monetary policy, and a large amount of triangular debt immediately appeared.Huiyuan has more than 20 million triangular debts that are not needed.Because I went to the court to file a lawsuit, I didn't get the money, but I was fined instead.These two years were the most difficult time for Huiyuan in Zhu Xinli's memory.

In 1994, Huiyuan moved to Shunyi, Beijing, out of various considerations such as attracting talents and marketing.Huiyuan was not profitable until 1995.Previously, it was all about investing and repaying debts. A widely circulated business story is that Zhu Xinli went to a German exhibition to get a big order and got his first pot of gold.Shen Xiaolun remembers that it was the winter of 1993, when he exported concentrated juice to Germany at a price of US$1,500 per ton. This was the first export trade in Yiyuan County.The revival of the canning factory has brought some changes to the lives of farmers around Yiyuan County. Many apples and hawthorns are sold to the factory.

At that time, Zhu Xinli went abroad to investigate the foreign fruit industry and found that half of it was fresh fruit sales and half was used for industrial processing. At that time, the Chinese fruit industry processing was basically zero. "A little bit of hawthorn can be made into candied haws. How much did you get?"