Chapter 44 Resources will be exhausted, only culture can be endless

Someone asked: "What is McDonald's selling?" The answer is: first, it sells food; second, it sells personalized services; third, it sells its culture.Ren Zhengfei understands this deeply. He wants to use the power of culture to build Huawei's soft competitiveness so that Huawei can survive for a long time. This is Ren Zhengfei's speech at the Spring Festival condolence group and service center work report. The future competition of enterprises will be the competition of cultural soft power. Emphasizing the construction of cultural and other soft power is the key for enterprises to enhance their competitiveness.

The material resources occupied by human beings are limited. One day, oil, coal, forests, iron ore... will be exploited, and only knowledge will increase.China is a resource-poor country with a large population and the least resources per capita in the world. Of course, its way out has been proposed by the Party Central Committee to "rejuvenate the country through science and education" in order to improve the quality and foundation of the whole nation. At the same time, it emphasizes the need to deepen management. Make knowledge generate value to create national wealth.The country of Israel is a model for us to learn from. You said that it has nothing but a head.A Jewish nation that has been separated for 20 centuries, after returning to their homeland, they created unbelievable miracles in the desert with severe resource poverty and severe water shortage.Their resource is their smart minds, and they have created miracles in the world by relying on their spiritual and cultural power.

What does Huawei have? There are not even limited resources, but our employees are working hard and desperately creating resources.As stated in the Internationale, don't say we have nothing, we want to be the masters of the world. "There has never been a savior, and we do not rely on immortal emperors. To create human happiness, we all depend on ourselves."Only we and our loved ones really know the hard work of the past eight years.A hard work will make people cry like rain, and only Huawei can truly understand its connotation.How difficult it is to survive, we have not really understood the energy and level of famous multinational companies.Now the country still has customs protection. Once trade liberalization and investment liberalization are realized, how many industries will China have left?In order to survive, our researchers and experimenters work hard day and night to catch up with the world trend. Their famous mat culture will last forever.Our production team strives to be in line with international standards, and does not hesitate to replace some heroes, and never hesitates to make progress; the agency service team will go all out to support the front as soon as they hear the gunshots and see the flames, without the need for orders from the chief.In order to make progress bit by bit, everyone has worked hard to accumulate a little working capital for production. Up to now, 98.5% of the employees still live in farmers’ houses. Many of our doctors, masters, and even senior leaders of the company still live in no fixed place.Everything is for survival, and everything is for the revitalization of the country and the nation.The wealth left to us by the world is hard work. If we don't work hard, we will have nothing.

Huawei is a utilitarian group, and everything we do is based on commercial interests. Therefore, our culture is called corporate culture, not other cultures or politics.Therefore, the characteristic of Huawei's culture is the service culture, because only services can be exchanged for commercial benefits.The meaning of service is very broad, not only refers to after-sales service, from product research and production to optimization and upgrading before the end of product life, employee ideology, family life... Therefore, we must use service to determine the purpose of team building .We can only use excellent services to win the trust of users, so as to create resources. The power of this trust is infinite, and it is an inexhaustible source for us.One day we don't need to serve, that is, we will close and go bankrupt.Therefore, service runs through our company and personal life.When our life is over, we don't need to serve. Therefore, shouldn't the executives with poor service step down?

Hearing the work report of the Spring Festival condolence team and the spiritual cries from the front-line service staff today made our hearts tremble.In the past eight years, our initial products were not of high level and quality, and the products researched by students were scattered on the land of 9.6 million square kilometers in China.And our market is so good today, and users trust us so much, it is a beauty that covers up all the ugliness.The employees of the service center have paved the road to Huawei's success with their youth and hard work.Regardless of the ice and snow, the scorching sun, in the white mountains and black waters, in the high mountains, there is no concept of day and night. On the way of maintenance and installation all year round, the needs of users are orders.In severe winter, the road was blocked by snow, and I was sleepy for 7 to 8 hours sitting in a car with a temperature of more than 20 degrees below zero. Repair our little negligence in research and production; when we are sitting in the warm office, they can’t catch up with the bus and hang around outside the station; The company is developing too fast, and the service work can't keep up. They have been staying away from the company for two years without coming back once; when we reunite with their families, they stick to their posts in a place far away from the company.If you don't stand up for this post, how can there be a market?They keep guarding our early faulty products and dare not stop for a while to ensure the company's credit, so that they can't keep up with the company's development in terms of new technologies. When they call the company for help, they are rejected by "sensible people" Rebuked, saying that their level is not high.The most noble thing in our era is the sense of responsibility, and the most valuable thing is the spirit of candles, which illuminate the company and consume itself.What a great personality, what a noble sentiment, when we achieve brilliance, they still glow silently like fireflies, whether you know it or not, they consume your whole life's energy and effort, and when you are shining with colorful success, you never notice shimmer.

We have gone through all kinds of hardships and tempered many valuable cadre resources. We must pay attention to training them to create the backbone of our cause.Under the cadre system that combines meritocracy and cronyism, a team of integrated management teams will be created.When we say cronyism, we mean agreeing with Huawei's culture, not relatives.For new employees with professional skills, we must unite and care for them, and use them in certain positions, and we should not discriminate against them because they do not have Huawei culture for the time being. The company must unswervingly implement the spirit of being practical and call on all employees to learn from the service center.A layer of soil is rammed, then another layer is spread, and then rammed.Only in this way can we continuously create resources and achieve sustainable development.It is necessary to implement lean production to every employee, every link, process, every thought and every action of ours.If we do this we can build greatness on meager resources like Israel did.

Don't stop learning heroes in words, but really learn with your heart.What are the service center employees showing us?It is the most representative Huawei culture, and only it will continue to prosper and bring us prosperity. Don't say that we have nothing, we have thousands of lovely employees, and the blood and flesh bonded by culture, its source is endless.We are a community of interests today, and a community of destiny tomorrow. When we build a group with low internal friction and great vitality, when we cross this century and form a group of tens of thousands of people united as one, our ability to resist wind and rain will be enhanced. Now, you can fight in the big storm of the international market.We will not die, because we have our own culture that can continuously optimize itself.