Chapter 32 Thought is "the most beautiful flower"

The famous thinker Pascal said: "Man is just a reed, the most fragile thing in nature; but he is a reed that can think." Although man is weak, all human dignity lies in thought.Thought makes man the spirit of all things, making tiny human beings conquer the huge universe. Now, the whole society is filled with an impetuous atmosphere. We are not just some fragile reeds, but also vulgar reeds, deeply immersed in the world, the leaves are full of vulgar desires, and our thoughts are left out . British writer James Allen said: "A man's success or failure is the direct result of his own thoughts." American writer Susan Taylor said: "Thoughts are power. It can either build a world or break a world." Beautiful A beautiful appearance does not produce eternal charm, but a deep thought can be eternal.The same is true of being a person and running a business. The reason why Ren Zhengfei has become the focus of major media is that he has a strong personal charm, not only because of his mystery and low-key, but also because of his profound thoughts, which are precious for the business. intangible wealth.

Facing the ever-changing market situation, an enterprise must have foresight and foresight to accurately predict rare opportunities in order to gain the initiative in the market. Ren Zhengfei has a far-sighted vision, and every important decision and turning point of Huawei is inseparable from his far-sighted wisdom.The reason why Huawei can become Huawei is closely related to Ren Zhengfei's extraordinary vision. In the 1990s, more than 200 switch manufacturers in China's communication equipment market were in a "warlord melee".However, Ren Zhengfei believed that Huawei's real competitor was not in China, but a world-class communication equipment manufacturer, so he began to plan to go overseas.

In the 1980s, the number of global switch manufacturers decreased from 34 to 17; since the 1990s, famous manufacturers such as Nortel and NEC have struggled. "Competition is still intensifying, and the next three years will be the darkest historical period for Chinese communication manufacturers." The prediction in 1995 was fully confirmed later. With the rapid development of Huawei, the disadvantages of extensive management are increasingly exposed, and economic benefits are declining. Ren Zhengfei visited major companies in the United States and devoted himself to "learning" from world-class companies.As Huawei began to go overseas, he took a long-term view and prepared for Huawei's integration into the internationalization.He proposed the internationalization of management and the integration of culture, actively introducing advanced foreign management experience, downplaying Huawei's culture, and integrating into the world trend.

He has a prophetic foresight and keenly predicts that the future mobile communication technology will be the era of 3G. Since 1995, he has invested huge sums of money in the development of 3G every year, and the huge investment will soon be exchanged for rich returns. 3G is developing rapidly overseas? ? ? , Huawei quickly seized the business opportunity, and the latecomers took the lead, and started dialogue and cooperation with international giants. In order to create a world-class enterprise and achieve a long-lasting foundation, he planned ahead and resolutely got rid of the tragedy of the enterprise's decline with the passing of the entrepreneur. ".

With his foresight and sharp thinking, he turned the tide and made Huawei what it is today. The so-called "grey" is between black and white, that is, not going to extremes, changing on the basis of inheritance, innovating on the basis of stability, and dealing with various contradictions and paradoxes while adhering to principles and being moderately flexible.Ren Zhengfei's life tone is gray, but there is no lack of passion, he will not be dazzled by beautiful things, and he will not be complacent. Liu Chuanzhi, Ren Zhengfei, etc. are typical representatives of Chinese entrepreneurs. They are well versed in national conditions, familiar with traditional Chinese wisdom, and full of strong personality charm.Ren Zhengfei is a typical example in this respect. Not only is he familiar with traditional Chinese culture, but he is also a model of learning from Mao Zedong, and he is able to use Mao Zedong's profound dialectical wisdom with ease.

He has a deep understanding of the dialectical relationship between absoluteness and relativity, so he flexibly uses gray ideas and applies this theory to enterprises.He uses the wisdom of change and invariance, emphasizing that management should be gradually improved, not tepid, to ensure the stable development of the enterprise; when dealing with the media, he can use it more freely, and what he sees is always the back, which can not only maintain the image but also be a magnet like charm. Ren Zhengfei's gray theory and other highly dialectical wisdom have made many media dizzy. In 2004, a reporter met Ren Zhengfei by chance and asked him about Huawei's future development priorities.Ren Zhengfei replied: "We can't tell what the focus is. We are all confused about how to develop in the future." The reporter asked whether the focus of Huawei's future development is domestic or overseas. He said: "I don't know, I really don't know. We know which direction we will develop in the future.” This kind of vague answer made reporters puzzled, and many people inferred from this that Huawei might really have a problem with its strategy, and its future is worrisome.Ren Zhengfei then said something that surprised the reporter even more: "It is very difficult for us to do business now. It would be great if we opened a restaurant, and the gross profit will be higher."

Ren Zhengfei's gray theories may not be understood by many high-level Huawei executives; his high degree of dialectical wisdom is even more confusing.In Huawei, no one can master his wisdom, which is why it is difficult for him to choose a successor. Ren Zhengfei is not only a successful entrepreneur, but also a highly thoughtful thinker.He uses a high degree of thinking to do business, and his profound dialectical wisdom allows him to compete in the business world with ease.He built a business with ideas, got rid of the illiterate situation that Chinese businessmen are "grassroots", and also got rid of the embarrassing situation in the Chinese business circle that "the words must be called Welch", and laid the ideological cornerstone for Huawei to enter a world-class enterprise, and to truly be able to do business. A big step out of a highly successful career.

Orientals value human relationships and sophistication, and everything must be reasonable; Westerners value systems and procedures, and everything must be legal.Orientals don't pay much attention to rules, they are more flexible and less principled.Social civilization is progressing, and a complete set of systems and rules is increasingly showing eternal value.Li Ka-shing attributes his success to "Being a man in the East and doing things in the West", but Ren Zhengfei's thoughts are closer to Western ideas. Before 2000, Huawei's management improvement ideas were similar to the model of "Chinese learning for the body and western learning for application". management experience.But this kind of combination soon appeared two skins, and the combination of Chinese and Western encountered difficulties.This dilemma is a common problem in the process of Chinese enterprises developing to a certain stage and learning Western mature models.In practice, Ren Zhengfei realized that Eastern wisdom is important, but in order to achieve internationalization, it is necessary to "integrate Taoism and art".

Relying on traditional Chinese wisdom, Huawei has achieved absolute success in the domestic market.However, there are great cultural differences between the East and the West. Most of the international giants in the international market are from Western backgrounds. To realize the dream of a world-class enterprise, Huawei must talk to and learn from them.For this reason, it is necessary to learn from the West. At the beginning of 2002, Huawei invited eight well-known professors from the Department of Philosophy of Peking University and the Chinese Academy of Social Sciences to conduct short-term closed training for senior managers above the director level.These professors not only taught traditional oriental culture and philosophical thoughts, such as "Book of Changes and Ways of Thinking", "Wisdom of Laozi and Zhuangzi", etc., but also taught Western philosophies such as "Protestant Ethics and the Spirit of Capitalism", "Back to the Axial Age", etc. Thought.

By boldly learning from the West, Western concepts have been injected into Huawei's bone marrow, and it has begun to slowly "slide" to the West, laying the foundation for going global and becoming a truly multinational enterprise.