Chapter 28 Chapter 8 The Eternal Pursuit: "Doing a High-Level Business"

The paranoid national character and rigorous style of the German nation have created their high-level career.A successful business should go beyond money and have a high level of business.There is depth only when there is height, and IBM sits firmly on the throne of global peers with the height of business. Ren Zhengfei often said "to do a career, to do a high-level career." Many people who have left Huawei say that they have an urge to do business in Huawei.With the support of doing a high-level career, Ren Zhengfei led Huawei to "seize the day and night, and never give up day and night."

As early as the 1980s, Ren Zhengfei made a bold statement: "Ten years later, the world's communication market will be divided into three parts, and Huawei will take a share." Facing the technological monopoly of multinational giants, he did not bow his head, but embarked on independent research and development. Road, kill a way out. Pursuit and positioning determine the choice.If Ren Zhengfei only planned to be an agent at that time, then Huawei might have been merged long ago, and there would be no further words.However, Ren Zhengfei has positioned himself to be a high-level career, "defend the family and the country", and bravely climb to the international advanced level. Therefore, Huawei has a high starting point and has achieved Huawei today.

Ren Zhengfei is a tough guy who will never admit defeat. In order to realize his ideals, he led Huawei on a difficult journey.In order to achieve this goal, Huawei actively expands its living space and deploys overseas battlefields while attacking the domestic market.For the ideal of a world-class enterprise, Ren Zhengfei took great pains to introduce Western-style management in a big way, to realize the integration of terminal businesses such as processes and business chains with international standards, and gradually move up the value chain. As the helm of Huawei, Ren Zhengfei is cautious and takes care of him like his life.From the 08 mobile phone to the GSM standard, he gave up PHS and invested heavily in the development of 3G. He always grasped the pulse of Huawei's development.

Hard work pays off. In 2006, Huawei's sales amounted to RMB 65.6 billion, of which overseas sales accounted for 65%. "The long road is as long as the iron, and now we are starting from the beginning." After years of unremitting efforts, Huawei has entered the list of mainstream operators in the world with its excellent quality and service, and is approaching a world-class enterprise step by step.In this regard, Cisco CEO Chambers reluctantly admitted that there is nothing that can stop Huawei from continuing to run at an accelerated pace on the road to internationalization. When an enterprise reaches a certain scale and level, the driving effect of money will gradually decline. At this time, a high degree of belief is needed to promote it, and "career for career" becomes a must, and the power of spirit will be radiated .

Now Huawei has made some achievements, but Ren Zhengfei believes that this is just a step in the long march.He said: "Although Huawei has entered more than 100 countries, many overseas markets have just climbed onto the beach and will be driven back to the sea at any time; the network and business are undergoing transformation, customer needs are undergoing profound changes, and the industry and market are changing. Some accumulated technologies and experience are facing self-denial again, and Huawei’s development situation is very severe.” This is the mentality of being a world-class enterprise!

Konosuke Matsushita said: "The biggest asset of an enterprise is its people." Enterprises are successful and defeated by people.For enterprises, the professionalism of employees is very important, which determines the success or failure of the enterprise to a large extent.McDonald's, which has a long-standing reputation in the world, regards professionalism as an important criterion for employee assessment and promotion. Huawei people have a high degree of professionalism.Over the years, for the development of Huawei, they have worked hard and made their homes everywhere.Ren Zhengfei regards serious, responsible and effective employees as Huawei's greatest wealth, and emphasizes that cadres must have professionalism, dedication, sense of responsibility and sense of mission.

Huawei people have written magnificent poems one after another.Started in the plateau anoxic zone, climbed snow-capped mountains, crossed the jungle, walked for 8 days, and served customers without complaint or regret; was attacked by gangsters and had more than 30 stitches on the head, and continued to work after recovery; slept in the dormitory, midnight Gangsters broke into the door and robbed them with guns; a bus in a certain place in Latin America was robbed by gunmen, and the entire vehicle was robbed; even for the delivery of goods, it is often necessary to hire special personnel to guard; some employees survived a plane crash, and were rescued after being in shock. Others have won the respect of the local government and people; there are also employees who were injured in terrorist bombings, or suffered from malaria several times, and continued to stick to their posts after recovery; 70% of employees in some African countries have suffered from malaria; Unfortunately, he was killed in a plane crash during a business trip and passed away forever...

Huawei's current market and performance are the crystallization of Huawei people who are not afraid of hardships and hardships and forge ahead.They are a group of heroes with strong confidence, sharing weal and woe, and never giving up lightly. They have opened up new worlds for Huawei with their actions. "Zhongshan is turned yellow by wind and rain, and millions of soldiers cross the great river. Tigers and dragons are better than the past, and the world is turned upside down and generous. It is better to win victories and chase the poor, not to be famous as the overlord. If the sky has love, the sky will grow old, and the right way in the world is vicissitudes. "Mao Zedong's poem expresses the hardships of the founding of New China.

Ren Zhengfei wrote in "The Spring of the North Country": "It is difficult to start a business, but it is difficult to maintain success. It is not difficult to face difficulties. The past success of high-tech enterprises is often the mother of failure. In this rapidly changing information society, only the panic can survive. " Ren Zhengfei has achieved Huawei with perseverance.Bruce Gravelin, Ren Zhengfei's partner and 3Com CEO, expressed his admiration in an interview with the American "Business Weekly": "If Ren's story is placed in the United States, it is also an amazing one. Stories of success."

Since 1992, Ren Zhengfei has invested heavily in research and development. This is his first and biggest adventure.At that time, Huawei's strength was weak, and its research and development conditions were backward. It really felt like "difficult to reach the blue sky" to succeed.Therefore, he chose to die and survive.At the mobilization meeting, he stood by the window of the meeting room on the 5th floor and said quietly: "This research and development has failed. I have to jump upstairs, and you can find another way out." The water is cold, and the strong man will never return" is tragic!

In the 1970s, Japanese companies produced and sold in batches, with a growth rate of about 10%; in the 1980s, the world economy took hybrid manufacturing as its innovation, centered on knowledge productivity, and the growth rate fell to about 4%; in the 1990s, the market economy With the great development of globalization and information society, the growth rate is only about 2%. Ren Zhengfei analyzed the difficulties faced by Japanese companies through his investigation in Japan, and came to the conclusion that "the corporate system hinders innovation, and the lack of innovation affects the vitality of the company, and the company's competitive advantage is completely lost."After comparison, Huawei's early entrepreneurship was similar to Japanese companies in the 1970s, and he broke out in a cold sweat.He has a deeper understanding of the truth that it is difficult to start a business and difficult to maintain it. In order for Huawei to survive and realize its everlasting success, Ren Zhengfei is always vigilant and cautious with every step he takes. In 2001, the "winter" of the telecommunications industry came, and many well-known international companies fell into huge losses. Huawei also felt the "cold snap". Fortunately, it has a certain cost advantage in China and has a good cash flow, so it can survive the winter. "Get up again after breaking down, and get up again after breaking down", this is the secret of his success.Huawei has experienced so many ups and downs along the way, and it survived with caution and continued to grow.