Chapter 4 A "prepared mind"

French scientist Pasteur has a famous saying: "Opportunity only favors those who are prepared." Let the literati who are "unrecognized for their talents" "go straight to the sky".Opportunities often come, but not everyone can seize them. Opportunities only favor the prepared mind.If you want to seize the opportunity, you must first practice your internal skills. Ren Zhengfei is a "prepared mind", leading Huawei to cultivate a solid "internal strength", always ready, so that it can quickly seize the opportunity when it comes.Market competition depends on opportunity and speed. If you have an opportunity, you will be eliminated if you are timid. Only by seizing the opportunity and attacking decisively can you win the initiative.

From the 16th to the 18th century,? ?The development of the world has been reshuffled. The major Western developed countries have seized this golden opportunity, followed the historical trend, stood in the forefront of the world, and achieved today's glory; but the ancient China has been complacent, lost the opportunity, and was passively beaten. two centuries. In the book "Built to Last", the author said when answering how great companies are immortal: "The reason why companies with high vision can make the best actions is not because of detailed strategic planning, but by experimenting, trying, Mistakes and chances, or, more correctly, chances."

In the mid-1990s, Nokia was optimistic about the prospects of GSM technology and placed all bets on it. The research and development system was completely centered on GSM. When the GSM market came, Nokia quickly gained the upper hand. In the early days of its business, Huawei keenly discovered the market opportunities for digital program-controlled machines, quickly followed up, and developed the C&C08 machine, which was a success.During the development of Huawei's Wanmenji, employees Zheng Baoyong and Li Yinan discovered that optical fibers are superior to cables, so they developed optical fiber communication technology, and Huawei quickly gained the upper hand.Huawei lost no time in developing GSM technology and seized the market.

In 1994, Huawei participated in the Asia-Pacific International Exhibition and launched the self-developed Wanmen phone without losing the opportunity, which gained extraordinary influence.Back then, the central government put forward the "Village to Village" plan, and all rural areas were connected by phone.Huawei seized this opportunity, combined with the actual situation in rural areas, and launched the ETS450D in a timely manner. A base station covers an area of ​​7,000 square kilometers, can bypass many obstacles, and has low cost and guaranteed quality. It quickly became a major player in the "Village Access" project. supplier.

In 1995, Ren Zhengfei boldly predicted the frontier of future technological development and set the research and development goal to 3G.Huawei poured huge sums of money into research and development, and quickly transformed it into commercial use. Later, a wave of 3G research and development was set off around the world, which fully proved the correctness of this choice.This new technology is in full swing, and Huawei has won a series of big orders overseas.Although China's 3G licenses have not been issued for a long time, Huawei has mastered the most critical technology, "everything is ready, we only owe Dongfeng".

In the "first time", Ren Zhengfei made the most optimized strategic decision, led Huawei to avoid some detours, and kept "Huawei's red flag from falling down." "If you don't go through a bit of cold, how can you get the fragrance of plum blossoms." Technology is the foundation of our company. Huawei has accumulated a lot in the field of wireless terminal products. As early as 1995, Ren Zhengfei aimed at 3G.Then, he "concentrated the advantages of military force and firepower" to carry out the "tough battle"; he devoted the manpower and material resources of the whole company to the "battle".

For 3G, Ren Zhengfei "splashed money like water" and invested nearly 1 billion yuan in research and development funds. Research institutes in Shenzhen, Shanghai, Beijing, the United States, Sweden, South Korea, India and other places, and personnel engaged in technology development all joined the battle.Shenzhen is mainly the research and development center of WCDMA data cards, Beijing is mainly engaged in the research and development of WCDMA mobile phones, the United States is mainly engaged in the research and development of chips and core technologies, Sweden provides user interface design and research on consumers, South Korea is mainly engaged in industrial design and structural design, and India Mainly software and algorithm support.In this way, high-tech talents from all over the world work together and continue to invest heavily in research and development, which has created a solid technical foundation for Huawei's 3G technology and shortened the time from technology to market transformation.

In order to raise funds for 3G, in 2001, Huawei sold its electrical division, Ansheng Electric, to Emerson Electric of the United States for 6 billion yuan.By the end of 2006, Huawei had invested nearly 5 billion yuan in 3G. In the cold "winter" of the telecommunications industry, Ren Zhengfei still gritted his teeth and persisted. He firmly believed that "spring" would definitely come, and stood in the "cold wind" and waited obsessively. After eight years of "sharpening the sword", Huawei's 3G has finally blossomed. At the end of 2003, successfully launched the first domestic WCDMA/GSM dual-mode mobile phone. In February 2004, China's first WCDMA mobile phone was launched at the Cannes Exhibition in France. On November 15, 2004, Huawei officially released three mature commercial WCDMA terminals in Hong Kong, becoming one of the few suppliers in the world that can provide 3G end-to-end solutions. At the beginning of 2005, Huawei successively exhibited a series of 3G terminals at the Cannes Exhibition and the CeBit Exhibition in Germany. Huawei's 3G has received more and more attention.

Ren Zhengfei never has the word "difficulty" in his dictionary. He is best at "tackling tough battles", facing up to difficulties, and giving up some immediate benefits for long-term development, so he has achieved greater achievements. Welch said: "Speed ​​is everything, it is an indispensable factor for competition." Cisco CEO Chambers emphasized: "In the new economic era, it is not the big fish eating the small fish, but the fast fish eating the slow fish." It depends on the speed of reaction.Ren Zhengfei judged the situation and, relying on the spirit of perseverance, "fast" to "fast", successfully entered the 3G terminal market.

Foreign brands rely on strong technical strength to occupy China's huge territory.With the advent of the 3G era, operators pay more attention to end-to-end technical realization capabilities.In the 3G era, if there is no end-to-end technical realization capability, survival will become a problem, and "lost ground" will not be recovered.Huawei has strong end-to-end technology implementation capabilities, and will be able to swallow the big pie customized by operators and gain a foothold. Relying on the advantages of "end-to-end", Huawei's 3G terminals quickly entered the global market. The 3G terminal customization solution is reflected in the word "fast". Huawei relies on its core technology advantages and mass production advantages to provide global telecom operators with more flexible and personalized integrated solutions. The purpose of reducing costs and quickly opening up markets for suppliers.

Huawei has achieved global synchronization in terms of 3G technology. 3G terminal products cover high-end, high-end and low-end, and can provide operators with centralized, flexible and fast customized solutions. Huawei reacted quickly and "blossomed" in the foreign 3G market.Huawei's new-generation 3G technology has been successfully deployed on a large scale in 29 commercial networks around the world, including Portugal, Poland, Indonesia, and Hong Kong, China. The maturity of the product has been fully verified. The 3G market is changing rapidly, and if you are indecisive, you will lose good opportunities.Ren Zhengfei, a "quick player" in this market, quickly conquered the city and seized territory, and has formed a good "love relationship" with Vodafone, Hutchison, SFR, PCCW, TME, and Chunghwa Telecom.In France, Huawei U526 has become the fashion first choice for SFR users; in Hong Kong, Huawei’s dual-mode mobile phones have been on the market for only 3 months, and the sales volume has exceeded 100,000, breaking a new record in Hong Kong’s 3G market; the data card customized for Chunghwa Telecom sold rapidly The supply agreement for the second batch has also been signed.