Chapter 42 Appendix Dong Mingzhu Classic Quotations

1. Competition is a kind of promotion. Fabricating lies and slandering others is not called competition. 2. Hard work is for sure, but the joy you get in the end is that you are successful and you sell the product. If I am a good salesman, I cannot be called a good salesman if the product cannot be sold. 3. Who is the final judge on whether a product or an enterprise can develop?is the consumer.No matter what means you use, but in the end, Gree doesn’t have much know-how about why it didn’t continue to expand, or even shrink, or even withdraw from this stage. There are only two words: integrity.

4. If you want to accomplish something, you must be prepared to sacrifice, and the sacrifice you make is only to temporarily lose a part, but gain a whole. 5. I have never made a mistake, I never admit my mistake, and I am always right! 6. There is no tenderness at work, and female leaders do not rely on "affinity" to solve problems. 7. The price war seems to be a market behavior of a company, and consumers can benefit temporarily, but in the long run, it will hurt consumers more. 8. In fact, ninety-nine percent of the world are good people, and there are indeed some people who are very irresponsible.Such an irresponsible person, if you don't severely sanction him, this is an irresponsible behavior in itself, so I sometimes say that harmony is achieved through fighting.

1. What I create in Gree is a spirit of dedication and an industrial spirit. It must be pragmatic and not speculative. All actions must be responsible for the future, which is reflected in every behavior of every employee.With this spirit, we will strive to create a good product, and the internal management of the enterprise will be more rigorous, so that such a team can overcome various difficulties. 2. Work is work, life is life, there is no tenderness in work, just like in war, can tenderness be used to solve problems on the battlefield?It must be done with strict system and discipline.

3. Management is benefit. If we want to be a century-old enterprise, it must have a complete system. This system is not a system hanging on the wall, but a real human culture. This corporate culture must require us to comprehensively improve the quality of employees . 4. There is no loss-making industry, only loss-making enterprises. 5. Only those who dare to catch their mistakes can become great people; only companies that dare to expose their own scars can become great companies. 6. A good marketing team must be a team of integrity. Only by being honest can you win the respect of others, and only in this way can you win the trust of others and the support of others.

7. Three Ways: Business Way: It is necessary to adapt to the market, but also to create the market and grasp market changes in order to gain a greater voice; Chess Way: the "game" in economic activities is not a question of who eats who, but through cooperation To achieve common development; business ethics: to be a century-old enterprise is actually to be a human being, a person who is closely related to the enterprise and shares life and death. 8. Resolutely refrain from price wars and resolutely take the road of specialization. 9. If someone thinks that we have any secrets in marketing, then the biggest secret is not to play tricks, manufacturers cooperate on an equal basis, and take creating benefits from the market as a consistent goal and take this as the basic game rule.

10. We are all looking for common rules of the game, looking forward to "positive sum game" - not you eat me, nor I eat you.Playing chess in the world is not about unifying the world, but going forward with everyone. 11. Do a business with a deceitful mentality, so that as time goes by, it will gradually be eliminated by consumers and the market. 12. You can't just talk about marketing with marketing, but sell for the sake of sales.An enterprise, a brand, what is their internal connection, as well as the way of thinking, business philosophy, and value orientation are the basis for the overall formation of the ultimate market of this enterprise.Therefore, our marketing work sometimes ignores some immediate interests, because we focus on long-term interests.

13. The market is where consumers vote in RMB.I firmly believe that to do a good job in marketing, we must firmly grasp the hearts of consumers. 14. "Price war" is not a Chinese characteristic.The development of science and technology, the expansion of production scale, and the improvement of manufacturing technology will reduce production costs and sales prices. Reasonable price competition is the means to benefit consumers and promote the continuous development of enterprises.This depends on economies of scale and cost potential.It is irresponsible to consumers and the enterprise itself to blindly fight for market share, set up to crush competitors, and dump at low prices.

15. Homogenization is a complete lie. The first material is different; the second design is different; the third business philosophy is different. 16. Quality is the foundation of honesty.We must resolve the price issue on the basis of ensuring quality.Gree Electric Appliances must promote a virtuous cycle of integrity in every link of material supply, production, management, technology, sales, and service, so that the market and consumers can have confidence in Gree, and the dream of "a century-old enterprise" will not come to nothing. 17. Products that do not require after-sales service are really good products.

18. Every little thing for consumers is our big thing. 19. The most difficult thing in the world is to be serious.Seriousness is the foundation of doing one thing. 20. The simpler something is, the more effort it takes to defend it. It is not easy to pay a price to put a simple belief in life. 21. Life is like this, there will always be times when dark clouds cover your eyes, but there will always be a day when the clouds clear and the mist clears.As long as you persist in following your ideals, you will surely have a successful day. 22. Those who cannot stick to principles must be selfish.I have no selfishness, so I can stick to principles.

23. Today's achievements have become a thing of the past. When you are satisfied, it is the beginning of failure. 24. In the manufacturing industry, if the commercial spirit occupies a dominant position, it will be more speculative, more short-sighted and produce more unfair competition.This situation will make the survival and development of enterprises far from the "industrial spirit", making industrialists act like businessmen, and the result will inevitably be short-term and commercialization of industrial behavior. 25. Even in a draw, everyone can create a new situation. The realization of human value is not in the overall change, but in the local creation.

26. Gree Electric only adheres to two words "simple".The goal is "simple" - good air conditioners, made by Gree, "build a century-old enterprise and create an international brand"; "simple" management - flat organization; "simple" publicity - no hype, frequently appearing in front of consumers; marketing "Simple" - the division of labor between manufacturers; "simple" service - good quality, no maintenance for eight years. 27. You can get a million on the stage, but you are absolutely not allowed to get a penny off the stage. 28. Just because you don’t make money right now doesn’t mean you won’t make money forever.There is no off-season market, only off-season thinking. 29. The core competitiveness of products lies in quality. If you don’t cut corners in terms of quality, you can naturally not put on airs and fool consumers with concept hype. 30. Promotion and marketing are different. Promotion is a transaction, while marketing is to cultivate the market.