Chapter 20 3. To be an enterprise is to be a human being

Corporate culture is the soul of an enterprise. There is no doubt that an enterprise without its own unique culture is an enterprise without spiritual support, and an enterprise without spiritual support cannot go further, create more material wealth and spiritual wealth, and undertake more more social responsibility.Every enterprise has its own culture, and Gree's culture closely revolves around the core of "practical".Gree's unique business philosophy and concept is not to pursue concepts and superficial things, but to pursue a pragmatic spirit.The growth of an enterprise involves many factors.But there is no lack of the most important factor. To be a business is to be a human being.An enterprise's business philosophy and management style can often reflect the life style of its leaders.If a person wants to start a business and succeed in starting a business, the first thing he needs is not skills, but learning how to behave.When some successful businessmen or entrepreneurs appear in the media, most businessmen or entrepreneurs must have some special talents and talents.Not ordinary people can become successful businessmen and entrepreneurs.Whether it is managing or being managed, its objects are obviously people.In other words, people determine and influence the development of enterprises.The growth of an enterprise has an inseparable relationship with being a human being.Good people can make good businesses.

Niu Gensheng of Mengniu, Zhang Ruimin of Haier, Zhang Chaoyang of Sohu, Ma Yun of Alibaba, etc. are all successful entrepreneurs. The reason why they can achieve such great success is that they not only know how to do things, but also know how to behave.Good leaders affect good employees, good employees affect good companies, and good companies drive leaders to develop the company well. This is like a food chain, and both are indispensable.When Gree chooses its employees, the first thing is to be loyal, which is the requirement for being a human being.And this requirement is precisely the experience that Zhu Jianghong and Dong Mingzhu got from themselves.When Dong Mingzhu was working as a salesman, Anhui's economic development was significantly behind that of Jiangsu, and its consumption level was not high.But against this background, it took Dong Mingzhu only one year to make Anhui the best market for Gree, while the Jiangsu market, although there are also salesmen in charge, is bleak, and Gree air conditioners are still unknown in Jiangsu.Considering the overall situation, Zhu Jianghong decided to let Dong Mingzhu develop the Jiangsu market while taking charge of the Anhui market, so as to solve the local plight of Gree air-conditioning. When Dong Mingzhu received this appointment, he was quite hesitant.First of all, the Anhui market still has great potential to be tapped, and it is not easy for her to open up the Anhui market, and she has already developed relationships with dealers in the Anhui market.Besides, if she is asked to be in charge of the Anhui market and the Jiangsu market at the same time, her energy is limited and it is difficult to take care of both sides.Secondly, from the perspective of colleagues, if she accepts the Jiangsu market, it will cause considerable harm to colleagues.In any case, no matter how bad the market in Jiangsu was, there were 3 million annual sales at that time. According to the company's 1% commission system, she took over 30,000 yuan a year's income from others.Although she has an outgoing and strong personality, she also has a moderate and traditional side after all. She cannot face the fact that her co-workers lose their jobs because of her strength, which will put her under a lot of mental pressure.However, from the company's point of view, she had to shoulder this responsibility.Because the sales of Gree air conditioners in Jiangsu were very poor at that time, in that year, Gree's sales in Anhui reached more than 12 million, while Jiangsu only had more than 3 million.It can be said that Gree air conditioners have not penetrated into Jiangsu City at all. Jiangsu is a fertile land. Such sales are really a pity.After much deliberation, Dong Mingzhu accepted the leadership's arrangement for the benefit of the company. However, she also made a compromise, that is, she only took over the Nanjing market, and left the rest of Jiangsu to other colleagues. This would also give colleagues a chance .Through the efforts of Dong Mingzhu, Gree quickly became famous in the Nanjing market.

There is a saying that how far an enterprise can go depends on the ambition of its leaders.In the sales world, Dong Mingzhu is a person with strategic vision and integrity.She believes that the so-called strategic vision of the person in charge of a company should take a longer view on industry development and market demand. It is necessary to plan the company's technology and product development direction, seize the opportunity for product replacement, see the potential of market explosion, and seize the opportunity. The commanding heights of technology and market; talents are the foundation, and the accumulation of core competitiveness of enterprises cannot be separated from the exertion of talents.Therefore, by integrating the company's and external resource advantages and building core competitiveness, the company can maintain the ability of continuous innovation, so that the company can have technology, brand, marketing, culture, etc. that are ahead of others and the industry.If Dong Mingzhu, as many people think, firmly guards the Anhui market for her own interests, she may still be a salesperson today.Dong Mingzhu often said, "Being an enterprise is like being a human being." Doing business in the market is like being a human being. If you think about it carefully, our company and customers share a common goal.Because of the same goal, all problems can be communicated.Therefore, the most honest mutual trust relationship can be established between the two parties, so that both parties can benefit from the cooperation to achieve a win-win goal.Dong Mingzhu has repeatedly insisted on the three interests proposed by Gree: the interests of consumers, the interests of dealers, and the interests of manufacturers themselves.When it comes to Gome, Dong Mingzhu never agrees with vicious growth that has no profit but only quantity. She believes that the business philosophy of an enterprise is to do one thing well and get due benefits from it.Therefore, Dong Mingzhu's enthusiasm for industrial spirit: "Industrial spirit is the spirit of suffering."A marketer who came from Midea held such a view on "doing things and being a person": product manufacturing is to do things honestly, and selling hype is to be a person and a concept.He believes that in home appliance companies, those who do things can never be as good as people, which is why in general enterprises, the pride of the market and marketing workers is always higher than that of the workshop.Dong Mingzhu disagrees with the view of "doing things and being a person" that is generally popular in the home appliance industry. Being a person will affect how to do business.

Although an enterprise is a legal person and a person is a natural person, in the process of doing business and trade, the relationship between enterprises is a reflection of the relationship between people.People who are good at being a human being can also be handy in the business world, and more importantly, they can be respected and recognized by people from all walks of life.People who are not good at being a human being may be able to have both sides in the business world, but they will often pay a high price in the end.This is really in line with the saying: a good person can naturally do good deeds.It is difficult to be a real person, but it is even more difficult to be a real person with principles.Enterprises are like people, they will be shaken when faced with challenges, but Dong Mingzhu can stick to himself. In the process of rapid development, Gree and other home appliance companies have encountered the same marketing environment, but Gree can stick to its principles. Insist on not fighting price wars, insist on never compromising with strong dealers, and insist on Gree’s positive-sum game. "Facing the game of chess in the market, how should we achieve a positive-sum game with every step of the way in a chess game where we must strive for peace--not against each other but win-win." Dong Mingzhu said, why many home appliance companies in the Pearl River Delta cannot be built to last ?Because what they think of is only making money, what they think of is fame and fortune and immediate interests.Dong Mingzhu believes that temporary opportunism may achieve temporary success, but Gree wants to achieve long-term success.You have to give up first to gain. Dong Mingzhu gave up her own interests, but she got a bigger stage.If she hadn't abandoned her own interests and still accepted the mess of the head of the business department after the "collective resignation" of Gree employees, she would not have a bigger stage.At the beginning, before becoming the head of the business department, the boss of the company who had poached a large number of Gree's business backbone called for Dong Mingzhu by name and offered generous conditions.If Dong Mingzhu puts more emphasis on the immediate interests and gives up Gree, then maybe there will be no Gree and Dong Mingzhu today.

Dong Mingzhu's outlook on life has gone beyond the level of money. From the day she joined Gree, she always considers issues from the perspective of Gree's overall interests, not just a salesperson.She chose Gree again, and led this precarious enterprise slowly to the track of maturity and prosperity.To be an enterprise is to be a human being, who must be honest, trustworthy, clean, innovative, and respect each other, and these are the essence of Gree culture.Gree's strategic thinking is to seek truth from facts and stick to the road of specialization and cultural development without distraction; market operators oppose false propaganda, and use high-quality products to meet customer needs, establish a good reputation, and win the market; Establish a samurai work style of down-to-earth, steady work, more practical work, and less empty talk; maintain good morals in employees, and prevent fraud.Gree's corporate culture reflects more, whether it is the concept of management or the concept of life, this is a very distinctive place.While some companies put popular management slogans as classics in their corporate culture, Gree only builds its corporate culture around "how to behave", which shows that its understanding of corporate culture is independent and self-contained. It also goes deep into the essence, which should be a place for other companies to learn from.The contribution of an enterprise to the country is not only paying profits and taxes and providing employment opportunities, but more importantly, it can leave a little experience, some exploration, and a spirit for an industry and even the whole society.And Gree is precisely able to bring us these precious wealth.To be an enterprise is to be a human being. Only by continuous learning and innovation can an enterprise have room for survival and expansion; only with its own culture can an enterprise have individuality; only by being a healthy enterprise, a healthy business, and a healthy person, the enterprise Only then will there be greater development potential; an enterprise will have vitality only if it operates steadily step by step instead of relying on opportunism.