Chapter 6 1. Women are natural marketers and managers

Modern society is a sales society, each of us needs sales, and each of us is engaged in sales.We sell our thoughts, ideas, products, achievements, services, propositions, feelings, and so on all the time.Sales are everywhere and everywhere, from the head of state to the common people, there is no need for sales.God has endowed women with many special qualities, but because of this, He has more requirements for women—everything a woman touches should be noble.Female salespeople have many potential advantages in sales.Women always give people a gentle, graceful and beautiful impression.Generally, men will not directly and rudely reject women in business negotiations or business.This wins time and opportunities for interviews for sales.Practice has proved that women are more likely to be accepted by the other party than men when talking about business. Of course, being willing to talk to you does not mean that you can talk about success. It has various advantages.Some survey results released by western countries show that women are more suitable to be professional managers than men.Compared with men, female managers are more down-to-earth and more approachable. Moreover, compared with the traditional "male management defect" of "excessive success and self-willedness", women are better at solving problems through communication, and are more willing to motivate and inspire subordinates. is devoted to solving practical problems.In modern social interactions, communication is becoming more and more important. More and more companies need professional female managers to explain the truth to others and help the company complete the communication and management of employees.In the eyes of most people: women can generally focus on small things and pay attention to details, which also creates conditions for the success of sales; women are not a threat in the eyes of most people, and they will naturally win a certain amount of sympathy. Under certain conditions, men will hand over business to women.Dong Mingzhu's response to this is to be more strict with herself. She always believes that in management, there should be no difference between female and male managers.Dong Mingzhu has never acknowledged the role of "femininity" in her career, or emphasized her identity as a woman, and she also resents women who regard their gender as a kind of dependence.In her view, there is no difference between men and women, and you don't work less because you are a woman.Gree's female employees have no advantage in the company, and their status is completely equal to that of men.She is very disdainful of some women who don't have the courage to change themselves, are unwilling to work hard, and are content to find a rich husband and marry them off.As a leader, Dong Mingzhu insisted that she should not simply use femininity, but manage her subordinates with a system.

Dong Mingzhu is often asked, is it because you are a woman that you are more friendly?You manage finer because you're female?Her answer was that if affinity can get things done, then managers might as well be all women.Yes, there can be no difference between female managers and male managers. As a woman, she should not be inferior to men in terms of psychology, ideology, and social value.Most women who succeed in starting a business have common characteristics, that is, they have extraordinary wisdom and social experience, know how to advance and retreat when dealing with things, and understand the general situation.In the "smoke-filled" business war, women's smiles, delicacy and affinity are all sharp weapons, which can be used to impress people's hearts and prevent the shopping mall from becoming a man's world.At that time, most people understood the marketing industry in this way: it was "running business", drinking plus kickbacks and "special services", men should be able to eat and drink, and be good at everything; women should be young and beautiful, good at public relations.Although she is new to the sales world, Dong Mingzhu is very principled in her work. She doesn't drink alcohol and doesn't play tricks on the spot.She half-believes some rumors: Some salesmen drink with customers, and the customers say they can buy as much as they want after a drink, but then they drink themselves desperately and fall unconscious on the ground.Some female salespersons think that they are women, so they have better conditions than men in marketing, how to accompany customers, and so on.Dong Mingzhu will never use these tricks and means.Dong Mingzhu is not a communicator, not the kind of person who exchanges glasses with business partners at the wine table.She expressly stipulated that Gree's marketing personnel cannot eat with dealers. If they really want to eat, Gree rarely treats guests. Now Gree is an enterprise with 40,000 people, with annual sales of more than 20 billion, and the entertainment fee is only More than 3 million.Dong Mingzhu seldom eats out, and when he invites others to eat, he will check the bill carefully and pack it to avoid increasing the cost of the company.Customers often say, does such a big boss care about that little money?Dong Mingzhu's answer is that the accumulation of less makes more.She always travels alone and lives in a very ordinary room to save the company money. This is Dong Mingzhu's character, and she has integrated with Gree.In today's business society, it is commonplace to invite wine for dinner with a change of cups. Dong Mingzhu has never done this. She insists on using her advantages to win business instead of relying on drinking and eating.Dong Mingzhu thought, since the advantage of male salesmen is drinking and bonding, women naturally also have the advantage of women.After all, those who stand in the mall and sell air conditioners are all salespersons, and most of the salespersons are women, so it is easy to have a common language.They sometimes play a huge role in the promotion and promotion of a brand.Even if a male salesman becomes a manager, he still needs to communicate with these female salesmen. Wouldn't it be more direct and convenient for her to communicate with these female salesmen directly?Thinking of this, Dong Mingzhu took the initiative to contact these female salespersons. She not only sold air conditioners with the salespersons, but also tried her best to teach them how to introduce and sell Gree products to customers.At this time, Dong Mingzhu was more like a general who went to the battlefield in person.In the past two years, the "Popcorn Report" written by Faith Pcorn, an expert on female consumer trends, mentioned in a chapter that "female thinking will be more affirmed and recognized in the 21st century", which made women feel For uplifting.

What exactly is feminine thinking?Popcon concluded that the characteristics of the new female thinking include: using teamwork, asking the right questions, having multiple minds, seeking change, being relationship-oriented, etc., which are different from the old enterprises that drive work through class and need to know Claims of answers, single-mindedness, resistance to change, and execution orientation.Regardless of the United States or China, countless outstanding women have tried to succeed in a world dominated by male thinking for many years. They forced themselves to adopt male thinking and behavior patterns. Women still cannot help but touch the "glass ceiling" (invisible obstacles in the promotion of big companies that discriminate against female executives).As a result, more and more women are trying to run their own businesses with "female thinking" after being honed in large companies.Dong Mingzhu's success is undoubtedly the best case.Therefore, every woman should trust her own business potential and shopping mall sense like Dong Mingzhu.Dong Mingzhu is a woman who sticks to principles at all times. In an interview, Dong Mingzhu, who has always been known for her marketing, explained her marketing quite surprisingly.Dong Mingzhu believes that the success of an enterprise stems from many aspects. First of all, it should not depend on other people's technology or capital.Marketing is important, and enterprise management is even more important. Marketing is not absolute. Enterprises should pay more attention to internal management. If there is no good management, there will be no good marketing.Air-conditioning is already a mature product, and companies are facing fierce competition and unpredictable market conditions. The success of an enterprise depends not only on marketing, but also on leading technology and management.In China's corporate world, female entrepreneurs are a special group. This group is not only very small in number, but also concentrated in catering, beauty and other service industries. Few people stand out and attract the attention of everyone, so occasionally a richest woman pops up. , is a rare thing.With the continuous deepening of domestic market economic reform, the proportion of female senior managers is constantly increasing, and their fields have also been expanded to production, retail and high-tech industries. They play an increasingly important role in their respective positions. Women don't let their eyebrows down, which makes many male entrepreneurs feel ashamed.Drucker, a master of management, proposed that the goals of corporate management can be summed up in three aspects: first, to accomplish corporate goals; second, to make work effective and employees feel fulfilled; third, to assume certain social responsibilities.

In terms of the efficiency of achieving business management goals, female entrepreneurs usually perform better.On the one hand, it is because women are natural leaders with innate care and consideration. They can often pay close attention to the working status of employees, detect subtle emotional changes of employees, and provide timely care and guidance.In terms of speech and behavior, female managers are usually more friendly; on the other hand, almost all female managers have varying degrees of dominance, but most of them are manifested in family life, and less in the workplace in career.It is for this reason that all female entrepreneurs who take up management positions have shown extremely strong dominance and strong management style.At the same time, in order to make up for the lack of women's physical ability and perceptual knowledge, female entrepreneurs often improve their own quality and management level through careful observation and persistent learning, which makes female entrepreneurs become impressive in the workplace. awe.Dong Mingzhu is such an awe-inspiring woman, feared not only by her subordinates, but also by her colleagues, competitors and strategic partners.Dong Mingzhu is a sophisticated woman, a woman who always makes employees feel confident, a woman who can conquer colleagues and employees with a smile, and a respected woman.She upholds simple beliefs and honesty and trustworthiness, becoming a man of the hour in China's home appliance industry.Dong Mingzhu is an out-and-out ruthless character in the mall. Many people are afraid of her, but they still can't leave her and love her.If this is her first impression, her foresight is even more admirable, which is what makes Dong Mingzhu different from other female entrepreneurs.