Chapter 4 3. Fight like a man

In 2006, Dong Mingzhu was named the person of the year in China's economy.At the awards ceremony, when talking about the secrets of women being in charge of the house, Dong Mingzhu said: "I think it is 8 words, self-confidence, persistence, strength, and dedication. Women must be confident, persistent, strong, and dedicated. Speaking, I think women should not use gender as an excuse to rely on others; secondly, I think we must be persistent, not whether we are rich or not, but whether we can bring value to Chinese society. The goal I pursue in my life , is to make Gree a world-class brand-name product and the pride of us Chinese, so I say there should be a spirit of dedication. Only with this spirit of dedication can this goal be achieved.” Dong Mingzhu appreciates the openness, openness, and integrity of men. He has a very masculine character, and he also appreciates the elegance and meticulousness of women.In Dong Mingzhu's eyes, as a professional woman, she must have enough self-confidence.She doesn't like people always talking about her as a woman, because she feels that there is no gender difference in social competition, and the market will not sympathize with you because you are a woman, treat you kindly and give you extra points, which is essentially the only The difference comes from human consciousness.Since ancient times, men are often considered to be the core of social systems and patterns, and women have always been regarded as subordinate.Under the influence of this traditional ideology, women's success is even more hard-won, which means that if women want to get rid of the shackles of this concept, they must fight like men, and women must pay more than men. much.Dong Mingzhu believes that many women enter enterprises and say "I am a woman", implying "you have to take care of me".

Is it because you are more sympathetic because you are a woman?Are you more likely to be successful if you are a woman?no.In fact, women pay more than men in the workplace.Because women bear more things, women tend to work harder than men.It is not because you are a woman that you can manage more finely; nor is it because of your gender that you are more approachable.If affinity can do things well, then the managers should be all women.In management, there can be no difference between female and male managers.Dong Mingzhu achieved a turnover of 16 million yuan alone in various regions of Anhui, which completely opened the door for Gree to the market in central provinces and cities.Immediately afterwards, Dong Mingzhu was ordered to be transferred to Nanjing, and she returned to her familiar hometown, the ancient capital of the Six Dynasties, which is still prosperous.However, Gree is blank in the richest market in China. Under the market impact of famous brands Chunlan and Huabao, Gree has no power to fight back.Since the success of the Anhui market, the boss of Gree has gradually paid attention to Dong Mingzhu, thinking that this is a man-made talent, and handed over the Jiangsu market to Dong Mingzhu's hands, hoping that she can recreate the myth in this market with a broad space.This time, Dong Mingzhu's talent of "being able to sell combs to monks" was first revealed.In the Nanjing market at that time, the most famous domestic brand was Chunlan Air Conditioning, and the other was the well-known domestic brand Huabao. These two brands were everywhere.In Nanjing, rich and powerful merchants boss around users and manufacturers with great airs.The market rule is still to ship first and then pay, do what you can, and don’t fail.In the new environment, facing a new round of challenges, Dong Mingzhu has the opportunity to be tested again.In order to open up the market, Dong Mingzhu made more efforts.She visited everywhere tirelessly and patiently introduced the high quality and low price of Gree air conditioners.For shopping malls that still have a backlog of Gree air conditioners, she continued to follow up the service, helped the salesperson to clear the goods and sell them, and at the same time, she also lost no time in serving as a consultant for customers, collecting the opinions put forward by customers, summing up the experience and lessons, and taking actions to make amendments.Dong Mingzhu has been selling air-conditioners in her hometown for more than two years. She spends almost every day in the market. She rarely goes home to see her mother and children.Dong Mingzhu believes that the only way to do a good job in sales is to be diligent, and "sincerity" and "diligence" are the words she mentioned most.Her understanding of diligence is: Diligence does not require a lot of energy, the key is to work well in one's own position.Now that you have chosen this profession, you must love this profession, work hard to do what you should do well, and be responsible for your own company in every action.Success is always reserved for those with perseverance.

After countless days and nights of hard work, Dong Mingzhu signed a large air-conditioning order of 2 million yuan in the hot Nanjing air-conditioning market.Within a year, her sales reached 36.5 million yuan.In addition to the Anhui market, Dong Mingzhu’s sales alone reached 60 million, accounting for 1/6 of the entire company! In 1994, Gree’s sales in Jiangsu increased to 160 million yuan, ranking among the top three with Chunlan and Huabao. Dong Mingzhu alone accounted for 20% of the total sales.When Gree Electric’s performance was booming and began to rank among the first-tier domestic brands, under the lure of high salaries from a newly established air-conditioning company in Fujian, a deputy sales general manager of Gree Electric led 8 sales staff and 2 financial staff. Resign.When the news came, Zhu Jianghong, the boss of Gree, was so surprised that he didn't know what to do for a while.Zhu Jianghong did not force these employees who want to change jobs to stay. In his eyes, employees with strong abilities are rare, but only those who can be firm in mind, appreciate and support each other, and use their sense of responsibility and mission Those who resist temptation are true business partners.In the ever-expanding commercial society, people's greedy desires conflict with real interests, and people's axiom and conscience are constantly being considered.It is extremely difficult for a person to maintain a peaceful mind in the face of interests.At this moment of testing people's hearts, Dong Mingzhu showed super foresight and determination.Before the sales deputy prime minister resigned, he approached Dong Mingzhu many times and persuaded her to visit the air-conditioning company, promising her a high salary in an attempt to win her over.Dong Mingzhu politely declined the vice president's kindness. She always felt that a person should be worthy of her own conscience when she speaks and does things. The kindness of a drop of water should be repaid by a spring. It is a basic truth and principle of being a human being that the conscience is thrown into trouble.At this time, Gree was in a turning point and at a critical point in its development. If it were to abandon Gree at this time, it would be tantamount to drawing fire from the bottom of the pot, and it is very likely to push Gree to a dead end.It is understandable for people to go to high places, and job-hopping is also a personal choice, which does not constitute any crime of injustice, but Dong Mingzhu absolutely cannot do it.Dong Mingzhu also persuaded the salesman who was going to quit, there were only three simple reasons:

1. The enterprise has no place to be sorry for us; 2. Mr. Zhu (the current chairman of Gree Group, Zhu Jianghong) is a good boss; 3. We have been together for a long time and have feelings. These three reasons show Dong Mingzhu's judgment on the environment at that time: She valued development potential more than profit; she cared more about the leadership of the company than salary.Faced with the old system of state-owned enterprises that has been criticized by others, what Dong Mingzhu thinks is not to blindly escape, but to stay and rebuild.There is a saying: It is rare to have a confidant in life.How lucky Zhu Jianghong must be to meet such a confidant in his life. This personnel change caused the loss of some management personnel in Gree headquarters. Dong Mingzhu, who has withstood the test and temptation, was later promoted and appointed as the head of Gree's business department.For Dong Mingzhu, this appointment can be said to be ordered at a critical moment, which has become an important turning point in her career.Since then, Dong Mingzhu has really started to display her lofty ambitions in the marketing industry.Not long after becoming the head of the business department, Dong Mingzhu did something surprising.Under normal circumstances, manufacturers will look up to some big dealers, but in Dong Mingzhu's eyes, all dealers should compete on an equal footing and enjoy treatment according to their scale.Once, a large distributor with an annual sales of 150 million came to Gree to ask for special treatment, and his tone revealed non-negotiable arrogance.Instead of ignoring him, Dong Mingzhu fought back fiercely and expelled him from the Gree distribution network.Everyone gasped. A director of the business department who hadn't secured his seat yet threw away 150 million yuan in annual sales without hesitation in one day.This is Dong Mingzhu, as long as the principle is violated, the king of heaven and I will not buy it.Marketing is a very challenging job. It fully embodies the fighting spirit of life. Management is a very technical and challenging job. It fully tests whether a person has the courage to strategize and win a thousand miles.In the face of challenges, Dong Mingzhu still tried her best to stick to her principles.

In the ever-changing business world, Dong Mingzhu sticks to her extremely simple beliefs. She believes in Buddhism and karma, so she has always been honest.She is strong on the outside but delicate on the inside, strong but romantic. Under the complex personality, the most important thing is her persistence, so that she is like a rose, with sharp thorns in her fragrance, sticking to her principles and beliefs.