Chapter 11 first quarter

"How can you attract readers by writing such dry articles?" Editor-in-chief Liang of "Oriental News" brandished the newspaper and reprimanded Lin Mulan, who did not dare to speak out. He is almost sixty years old this year, but he has a thirty-year-old heart with great ambitions and is determined to go out of the industry. He has developed his name into a local industry tabloid that sounds grand, but in fact it is out-and-out. A local newspaper for citizens' joys, sorrows and joys. In order to realize his lofty ambitions, he worked without sleep for three days to formulate a development plan. He first decided to learn from the successful experience of his peer "Evening News" and use the method of grabbing exclusive news to realize his dream of leapfrog development.

"Stones from other mountains can be used to attack jade!" He said cheerfully to his subordinates after announcing his strategic plan. The result was unexpected. After practice, it was discovered that several influential colleagues were rabbits who refused to sleep, and they were not given a chance to outperform.When any key event happened, every newspaper had reporters waiting, but their reporters were the last to go.After berating his subordinates several times, he also realized painfully that in this city where several newspapers were issued to citizens, the competition had already made several newspaper colleagues tremble, and the world seemed to be in order. It seems a bit difficult to come to open up wasteland, and besides, their funds are pitifully small.

He stayed up for another three nights, formulated a new development plan, and confidently decided to focus on international economics and trade. The reason was that this was a place neglected by his colleagues in the city. According to the theory of market segmentation, this was a blank spot with the greatest potential for business opportunities. Soon, he was disappointed to find that not only ordinary citizens were not interested in this grandly launched section, but so-called merchants were also dismissive.After a painful investigation, the result is that most ordinary citizens humbly stated that they did not understand, while businessmen were too lazy to say anything about their so-called "forward-looking analysis".After berating his subordinates again, he sadly brewed a large pot of strong tea, knowing that he would have to stay up for another three nights.

This time he decided to focus on the domestic economy, focusing on the stock market. The basis is solid. With so many stockholders, why can’t they get a share of it?But when he announced this time with red eyes, his subordinates who had been trained in pain boldly denied it this time, and of course the way was very skillful. "This is a good idea, and there must be a market." Deputy Editor-in-Chief Ma said with a smile: "Just look at how many professional newspapers are profiting from it. We just need to spend a lot of money to hire people with master's and doctoral degrees in economics to be reporters. , to make the section more detailed and thorough, it must surpass those newspapers such as "Securities Journal" in the market now, and it needs to organize some more important manuscripts, of course, it is necessary to spend a lot of money to buy good manuscripts, and send some reporters to stay for a long time... ..."

Editor-in-Chief Liang's heart started to feel cold again after being warmed up by the hot tea. Not to mention the difficulty of operation, but financial resources will kill them.In a fit of rage, he decided to brainstorm. The journalists with wings of imagination really put forward many good development strategies, based mostly on "...This is how Reuters started...", "...Isn't CNN growing like this?", "Look at Al Jazeera..." And so on, the ambition and the strange means provided are far better than the editor-in-chief. But now, editor-in-chief Liang, who is a critic, began to calmly use the three scales of investment amount, investment payback period, and investment return ratio to cut down these grand ideas one by one, just as the editor-in-chief was humming to say something At the time, Lin Mulan, a reporter who had just arrived at the newspaper office, cautiously put forward her own ideas.

"We can also do deep digging, such as "Southern Weekend", how powerful it is." Seeing that there was no mocking light in the editor's eyes this time, Mulan became bolder: "It's like building a house. If the area is fixed, the people who build a bungalow must not accommodate as many people as a high-rise. So many breaking news? It’s not easy to grab exclusives, but now there is one thing, most of them are just scratchy reports, we are a weekly newspaper anyway, so we can report in depth and increase readability..." "Good!" Editor-in-Chief Liang affirmed Mulan loudly.This is indeed an idea that makes leaders happy-no need to invest anything (mainly money)-as long as they dig out their subordinates-it will be beneficial without cost!So he added a long passage to confirm Mulan's thoughts, which sounded like Mulan uttered his opinion or Mulan was instructed to express his thoughts.

In the end, he generously gave Mulan a unique compliment, thinking that Mulan's thinking is simple and reliable, and there is no "fancy work", not bad! It's a pity that now he is seriously dissatisfied with her. "Why don't you have any romantic atmosphere? The article is so dry, how readers like to read it, look at this article, what a good material, a beautiful young girl was sold to an old man, and then a few old whores I was raped, and now I am pregnant again, but who is the father of the child? What a great material, full of love, sex, violence, and suspense, how about you? A few dry paragraphs are over..."

Mulan blinked and looked at the editor-in-chief in bewilderment, wondering if he had made a mistake. She had only written about one rape case not long after she arrived at the legal board, and she even went to the scene of the incident herself. The incident happened in a backward and poor mountain village. The poor heroine stood close to her age. She was an idiot, her legs could not move, and her appearance had the characteristics of a typical idiot's skull. Hungry.Mulan, who had been used to the smell since she entered the village, went to her house following a more unique smell—because she was incontinent.Her hair like dirty grass was also stained with a lot of dirty grass - it fell from the straw mat. The most vivid thing in the dark room is her smirking face and big belly. The villagers who led her here have ulterior motives. He asked the woman some ambiguous questions, and she gave an eternal answer—hungry!

Mulan couldn't restrain the sudden nausea, so she ran away as if she was flying, and later learned from others that she was waiting for her to give birth to the child and confirm who was the father, so that someone would accept her. Because of time constraints, Mulan didn't go to see those few who were called "nasty, inhuman old shameless people".But I can't help but think that as long as it is not a sexual pervert, a man with a decent life would rather "blaspheme" than touch this poor woman, because all around her is nothing but filth and filth. In addition to the insects, there are her urine and feces.Mulan, who always liked to complain about her lack of beauty, intelligence, and luck, sat in the car on the way back, touching her face, moving her hands, and raising her legs from time to time. She was so grateful to God that she wanted to burn a stick of incense immediately.

Mulan finally fixed her eyes on the report the editor-in-chief was referring to, which turned out to be this one. "It's true that this report is too little. I plan to write a good one later. There are many things to think about." Mulan admitted her mistakes honestly. Witnessing adultery seems too—too—too—" She felt that it was difficult to express it accurately, so she simply stopped talking and continued her thinking: "Also, the tragedy caused by poverty is really shocking..." "You didn't understand me at all!" the editor-in-chief said disappointedly, sighed, motioned Mulan to sit down, and said patiently, "Xiao Lin, let me tell you frankly that the main quality of a reporter is imagination, understand? ?”

"Really? I thought it was the quality of a novelist!" "No!" Editor-in-Chief Liang waved decisively, and a business card on the table flew up in response to the wind. Mulan tried her best not to see the fate of that card, and continued to listen to the editor-in-chief's heartfelt teaching: "Newspapers must focus the audience's attention on No? If you want to impress them, you have to hit their weakness. What is a weakness is what they focus on. For example, Wu Song's fight against a tiger is a drama, but there is no such thing as a butcher and a pig? The love and intention of the red apricot and the prostitute, why? Both the psychological ambiguity and the contrasting needs are satisfied. As long as you grasp this point accurately, you will be able to shine, understand?" "I know." Mulan reluctantly agreed, and then continued to defend with an unconvinced look: "However, the beautiful young girl you mentioned is really far from the truth. She is an idiot who can't bear to see more, and she is still—" "You still don't understand." Editor-in-Chief Liang interrupted Mulan's argument, his face stretched halfway again, as if annoyed by his subordinates' lack of understanding, and he tried to suppress his annoyance and said, "Do you know if your mind needs to be liberated?" Do you know what beauty is? Is there a standard? No! You have seen how many beauties there are in novels, especially those women who confuse kings and high officials. In the photos, they are artificial and natural, trying their best to dress themselves up, the photographer tried his best to light and find angles, tell me how many photos are much better than yourself, and they are really beautiful." "Not many." Mulan thought for a while and admitted this fact. Seeing that his subordinates seemed to be following his train of thought, the editor-in-chief was a little satisfied. Perhaps because of the persuasiveness of the examples, he continued to give evidence: Yes, many of the corrupt officials who have been uncovered now have mistresses who are old and ugly, except for a few who are barely beautiful. Most of them are nothing more than mediocre women in their 30s and 40s, right? Their romances and rumors? Isn’t it because they haven’t grown enough to make people dream about, there is no way, the photos are not fake..." Then, Editor-in-Chief Liang waved his hand again, and another piece of paper flew up in the wind: "But our pens are different. We can create a different magical world. This magic comes from human beings' infinite imagination and understanding of ambiguity. Do you understand? Otherwise, why do the newspapers now use the word 'beauty' when writing about women? Where are there so many beauties? I can't see a few of them when I walk around the street all day. Are those reporters blind? No! Sight It’s all good! It’s just that you know how to do it. Writing in this way can increase the reader’s pleasant imagination. This imagination that leaves room is precisely the most powerful factor for newspapers to fight against TV. Do you understand? Your aesthetics are not important, the key is to go Emphasize certain elements, elements! Lead readers to imagine, imagine!" After he finished speaking sonorously, he leaned forward again, and stared at the dazed subordinate in front of him with eagle-like eyes. "I understand!" Mulan said quickly, and after a while she added: "I think I have gained a lot of knowledge." This is her sincere words. Seeing that his subordinates seemed to be enlightened, Editor-in-Chief Liang sat back in a comfortable posture, took a sip of water, and said relaxedly: "Go and make up a report. Remember to emphasize certain elements, the facts that happened." Mulan went out alone, worrying about how to write a "pale yellow" report in her mind.Half an hour later, when Mulan was still sitting at the table worrying, she was called in again. "I have good news for you!" Editor-in-Chief Liang changed his boredom just now and said to Mulan with joy, "I just received a call that an old friend of mine died at home. We have a very good relationship— —” "Really?" Mulan hesitated and didn't know whether she should show seriousness or condolences. Fortunately, the editor-in-chief didn't pay attention to her and continued talking on her own. "This old friend of mine is my college classmate or my colleague, and he has a very good personal relationship." Editor-in-Chief Liang said excitedly, "He passed away very early, more than 20 years ago. Anyway, when he died, he The daughter seems to have just started high school. His son-in-law, a heartless man who has made a lot of money, is going to file for divorce." "Really?" Seeing the editor-in-chief's closed mouth, Mulan, who was relieved, showed her true colors, and asked briskly, "Then what do they think?" "Of course they refused!" "What about him—the son-in-law? Quiet?" "Yes, the drums have died down, the drums have died down forever! He will never have a chance to get a divorce again, because—" Editor-in-Chief Liang raised his head slightly, and said in a melodious tone: "There is a reconciliation dinner for the wife—and the lover— In the middle, he - died suddenly on the bed!" Seeing the subordinate's mouth wide open unconsciously, he nodded with satisfaction, and said in a more meaningful tone: "And the murderer——is one of the five people in this room!" Mulan was silent for a minute or two in awe, and looked up to see the reaction of the editor-in-chief looking at her with her head tilted. "It's really unusual!" she said loudly. "Her daughter is a teacher at the Normal University. Doesn't your husband also work at the Normal University?" "right!" "Okay, this has an advantage. I asked Editor Zhang to write the report I just talked about." Editor-in-Chief Liang's "Chuan" pattern appeared on his brows: "I'll introduce you to her house first, and the two of them Talk about it, and then you can inquire from the outside - you have the conditions, just like gossip, listen to what others say about her house, in a word, try to write a report to catch people." Watching the subordinates desperately Nodding his head, he explained anxiously: "This is a very interesting subject. The third party, sex, murder, moral angles, and emotional angles can all be discussed in a big way. You must seize the opportunity." In the end, the editor-in-chief revealed a look of regret on his excited face: "Oh! If it wasn't for too many chores, I would have written it myself!"