Chapter 38 Chapter Thirty-eight

On the night of June 25, 1998, Su Yiwen, chairman of Shanghai Piaget Audio Manufacturing Co., Ltd., ended his business activities in Canada. A group of three people took a flight from Toronto to Shanghai and arrived at Shanghai Hongqiao International Airport. They were greeted in the lobby as soon as they left the customs After a long time, the company subordinates picked him up, and two luxury cars drove away from the airport in a hurry. In the early years, Piaget Company was a street private enterprise specializing in the production of speakers. After decades of development, it has become a leading enterprise in China's home theater audio. It mainly produces speakers, speakers, AV amplifiers and other products. Its assets are 210 million. With a 27% share of the theater audio market, it also has a place in the Hi-Fi audio field.The difference between Piaget and Lesheng is that Piaget’s products are entertainment speakers for ordinary families, while Lesheng’s products are audiophile high-fidelity speakers for music enthusiasts and audiophiles.The operation scale and market efficiency of Piaget brand's popular products are not comparable to that of Lesheng brand, and the taste image and spiritual aristocratic incarnation of Lesheng brand are not comparable to Piaget brand.

Su Yiwen is in his 40s, tall and thin, slightly bald, with a square face and regular features. He is wearing a white shirt, a tie, and a pair of gold-rimmed glasses. He is gentle, but through the lenses, he can see A pair of keen, shrewd and quiet eyes, that is a kind of plain but lofty gaze. Two cars drove into the gate of Earl's factory area and stopped in front of the company building. The whole building was quiet, only a few offices were still lit.A group of people came to the meeting room on the third floor. The heads of all departments had already arrived. Everyone stood up to greet the chairman. Su Yiwen motioned for everyone to sit down.

Fu Ziqing, the general manager, said: "The chairman presided over the meeting overnight as soon as he got off the plane. I don't need to emphasize the importance of the meeting. The Metrics incident has been raging, and Lesheng Company has formally sued the Metrics company. Today's meeting is to study The Lesheng and Metrics lawsuit may have a consequential impact on Piaget, and corresponding countermeasures will be taken accordingly. Su Yiwen said: "I have read the e-mail report submitted by the market research department. I'd like to ask Minister Liu to talk about the situation first."

Earl's market research department is called market research, which is actually the company's intelligence agency. Director Liu Jiaming of the Market Research Department stood up and made a speech: "The research department believes that this is not a simple commercial dispute case, nor is it irrelevant to Piaget. Hold the attitude of waiting and watching, in fact, the sales of Earl's company have been affected, and our vigilance is that if Metric Poetry is a planned and premeditated attack, once the attack on Le Sheng succeeds, the complementary advantages of both parties may pose a threat to Earl. Threats. It’s not a question of whether we want to be involved, but whether we want to be involved.”

As soon as Minister Liu's words fell, the meeting room became completely silent.Most of the other cadres present kept a silent attitude, but it was clearly written in their eyes: alarmist talk.After all, Metrics is just a small company with only one million assets, and it is not yet strong enough to turn the clouds and rains. Piaget's main business is AV audio. Although it has a slight penetration in the Hi-Fi field, it is not the main business after all.Moreover, Lesheng has already rejected the summation request from the representative of Metrics, and the outcome of the lawsuit has almost been decided. The Metrics incident is likely to be just a small episode in the audio market, and it does not pose a threat to Piaget.

The general manager said: "We all know that in the early 1980s, it took Yayi Audio, which started from the tape recorder, it took 10 years for Yayi to grow from 300,000 yuan to 200 million yuan in fixed assets, but it only took 3 years to go from 200 million yuan to bankruptcy. time. A competent cadre should be good at discovering possible crises from afar, not only to resolve them before they become threats, but also to transform them into development opportunities that can be used. Underestimating the enemy and being slow are the graves of businesses. Whoever breaks the precepts will be buried."

Su Yiwen glanced at Minister Liu and motioned for him to continue speaking. Minister Liu said: "Lesheng sold 1,000 sets of kits to Metrics at one time, obviously taking advantage of the naivety and blindness of the other party. The Metrics incident may also be a simple clearance sale. However, based on the conservation of who does what The law, as long as we look at who is the core person who organizes and plans the metrical poetry incident, the truth will be clear at a glance. We know that the person behind the metrical poetry is Ding Yuanying, and we have investigated this person through various channels. He has a master's degree and has successively worked in Berlin HNS International Financial Investment Company, Beijing Tongda Securities Company, and Berlin "World Economic Weekly" economic development strategy researcher. This person founded a private equity fund in June 1994. According to industry estimates, the entrusted capital of a private equity fund is at least more than 200 million yuan, at least 200 million yuan was swept away from the stock market in less than a year. This person is withdrawn, not good at socializing, and not well-known, but people who really know him have a common evaluation-a ghost. Facing With such a genius, can we still say that the metrical poetry incident is just a simple clearance sale?"

Fu Ziqing, the general manager, added: "Metric Poetry launched an attack under the capital strength ratio of 1:50 with Lesheng. If it is inferred from this, once Metric Poetry and Lesheng complement each other's advantages, their capital strength ratio with Earl will shrink. When it's 1 to 4, why doesn't Metric poetry dare to attack the Earl?" Su Yiwen said: "We don't know much about the situation yet, but it doesn't prevent us from making a basic judgment. Who wins the lawsuit will pose the greater threat to Earl Company? Is it music saint or metrical poetry?"

Xu Jiayu, director of the sales department, said: "Of course, the victory of Metric Poetry poses a threat to Earl, because Lesheng's victory in the lawsuit means that they return to their original positions, while the victory of Metric Poetry means that they have mastered a lower-cost production method. Price is a magic weapon, and the law of the market That’s all. Earl’s products are all produced in Shanghai, and the overall cost is higher than that of Guangdong, and even higher than that of Metric.” Planning Minister Wang Zhenguang also expressed his opinion: "I agree with Minister Xu's opinion."

Su Yiwen looked at the other cadres. Several other cadres expressed their views one after another: We also hold this view. Su Yiwen said: "We hope that Lesheng Company is a false alarm, and we also hope that this lawsuit is just a fight between dragons and tigers in the Hi-Fi field, but this does not prevent us from giving early warning and creating opportunities. Therefore, I suggest that Piaget Company, with the approval of the board of directors, In name, we formally proposed to Metrics that we are willing to acquire your company at a price of 6.5 million yuan, and at the same time publicly release the news to the media.”

6.5 million!This sky-high figure stunned the people present. Wang Zhenguang blurted out: "Why?" Su Yiwen said: "There are many reasons here, which one are you asking?" Wang Zhenguang asked: "Why did you buy Metrics? Why 6.5 million?" Su Yiwen replied: "The acquisition of Metric Poetry is a need for early warning and opportunity creation. The acquisition of 2 million is to take advantage of the fire, and 4 million is to wink. Le Sheng proposed 6 million damages to Metric Poetry, which shows that Metric Poetry has this energy. We Add 500,000 to this number to show that it is different from the disputed target." Finance Minister Huang Qiuming said: "Lesheng's 6 million compensation claim is necessary for litigation tactics and is false. If Lesheng loses the lawsuit, the real loss is more than 6 million, and if the actual loss is less than 6 million, we don't know the law yet. Whether the poetry company can win the lawsuit, if it is acquired blindly, the defendant's subject will be transferred, and it will be the earl to deal with this lawsuit." Su Yiwen said: "If you don't get close to it and don't understand it, how do you know if it's worth 6 million? How do you know if it will win the lawsuit? How do you know whether you should buy it? Have you got close to it? See clearly Have you done it? Have you negotiated?" Everyone suddenly realized! Fu Ziqing explained: "As the chief of China's audio industry, Piaget should make a statement to show its status and dignity. If the cost of Metrics speakers is reasonable, and if Le Sheng is squeezed out of the market, even if Piaget really buys Metrics with 6.5 million yuan, we After a conservative estimate, Piaget aggressively entered the Hi-Fi market with the dual advantages of Lesheng flagship and Metric speakers, which not only lowered the threshold for fever, but also catered to the needs of enthusiasts in pursuit of individuality, and could generate at least 140 million market. Benefits. This is the Matthew Effect: if you have it, give you more; if you don’t, take away what you had.” Xu Jiayu said: "There is reality in the fiction, and there is fiction in the reality, good! The question is, can't Ding Yuanying see it?" Su Yiwen said indifferently: "So, it's just a greeting, a bow, a favor. Since it is not good for the earl to win the lawsuit in metrical poetry, then make a gesture, courtesy first, so as not to tear your face in the future This action must be quick, and the news must be released when they have no idea before exchanging evidence, and it will be worthless after the expiration date." Apart from admiration, there was nothing superfluous in the expressions of the crowd.