Chapter 86 Software Park: Race across the country and become landlords

In a sense, the "Western Software Park" is actually a commercial real estate project. In terms of business philosophy, this is a model worth trying: through the construction of industrial bases, many high-tech companies will be attracted together to achieve intensive benefits and reflect the incubator effect of high-tech companies.As an investor and manager of the park, Top's long-term benefits are very promising.Bangalore in India and Hsinchu Science Park in Taiwan, China are models that can be used for reference. In 1995, the Suzhou Industrial Park jointly launched by the Suzhou and Singapore governments is a model that is close at hand.The reason why Top is sought after by the capital market is actually because it is optimistic about its superior model. In 1997, Song Ruhua actually had such an opportunity: relying on the full support of the government and the trust of the capital market, to implement the project of "Western Software Park" to the extreme, to truly introduce some high-tech companies, and perhaps it is really possible to build China's A "Silicon Valley" of the West.

In terms of public operations, Song Ruhua seems to be moving towards people's expectations.After acquiring Chuan Changzheng, he established Chengdu Western Software Co., Ltd., introduced the Institute of Software of the Chinese Academy of Sciences, and made it the second largest shareholder in the form of intangible assets. He declared that "We will build the 'Western Software Park' into the largest The software center and engineering center strive to achieve an output value of 5 billion yuan in 2000, 50 billion yuan in 2010, and catch up with world-class high-tech parks in 2050, with an output value of 50 billion U.S. dollars."On the cauliflower field in Hongguang Town, there are also software factories, villas, foreign academic exchange centers, and a high-end hotel for reception.However, his grand construction project stopped here.Next, he unleashes a dizzying series of expansion moves.

For Song Ruhua, who was already caught up in the concept frenzy and capital hype, it was too much to bring one technology company after another to the park and calm down to build the "Western Software Park" brick by brick. Long task.He wants to magnify the "Software Park Effect" dozens or hundreds of times. If the city of Rome cannot be built in one day, then he would rather build another "empire." His plan is to "copy" the software park model to the whole of China by taking advantage of the sensational effect of the "Western Software Park".Soon, he flew all over the country like he was selling tax calculation software systems a few years ago, busy and full of passion. At this moment, he is promoting the "software park model".

Song Ruhua's way of promoting software parks in various places is so strong that it is hard to refuse: He negotiated with the local government and announced that he would invest more than 100 million yuan to build a grand software park in the local area, promising to introduce hundreds of software parks in a few years. software companies, making it the largest high-tech park in the province or region. With such cooperation conditions, coupled with the "successful experience" of the "Western Software Park", almost no local officials can resist the temptation.Song Ruhua's trip to enclose land can be said to be unfavorable.

In August 1999, Top announced an investment of 100 million yuan to build the Northeast Software Park in Anshan; only one month later, Song Ruhua laid the second chess piece in his hometown Shaoxing City, Zhejiang Province; later, in Changzhou, Nanjing, Wuxi, Jiangsu , Zhejiang Jiaxing, Jinhua, Taizhou, Shandong Weihai and Shanghai Nanhui and other places, one after another Top Software Park started construction.Everywhere he goes, the top head of the local government must come to the opening ceremony, and many media enthusiastically report that Toppo has become the "God of Fire" that ignites the enthusiasm of high-tech industries in various places.

In order to make his grand software park plan more international, Song Ruhua even registered a company Top International in the United States, declaring that "a base has been established near Pennsylvania State University to host technology development experiment sites and international procurement. function". In September 2000, Song Ruhua imaginatively proposed to the Torch Center of the Ministry of Science and Technology the grand plan of building a "thousand-mile software industry belt".The plan declares that Top Group will build an eastern software park in East China, the most economically developed region in China. The core enterprise framework. The software park will achieve initial results in 1 to 3 years, basically complete in 4 to 6 years, and fully complete in 6 to 11 years. The scale is 2 billion yuan per year, the park covers an area of ​​2 million square meters, and the number of people in the park is 3,000."Two months after the submission of this utopian plan, it was officially approved as a project of the National Torch Plan.

Top's high-profile operation, coupled with the deep recognition of the state department, made Song Ruhua's staking scene full of the brisk color of a big comedy.He became the "sweet pastry" and guest of honor for mayors from all over the world.Almost all the software park projects are listed as the mayor's "No. 1 project", and the government even gives the most favorable land transfer price for the land, and some urgent places are even given to Top for free.Obviously, for some local officials, the introduction of Top's software park project is a very proud achievement project.It is precisely because of this kind of combined efforts that each has their own thoughts, the park area of ​​Top Software Park is also getting bigger and bigger, starting from 50 to 60 mu in Anshan and Shaoxing, and reaching 4,500 mu in Jiaxing’s Taiwanese Information Industry Park. The unprecedented scale of acres.Song Ruhua's investment amount has also risen, from 100 million yuan at the beginning to 10 billion yuan in the future.Song Ruhua can also appreciate the overjoyed mentality of the officials, so in terms of the positioning and planning of the park, he plays the "image card".When building the Eastern Software Park in Nanhui, Shanghai, he designed it as a "world map" on a whim: the "five continents" were designed as artificial lakes in the park, and the houses and roads were designed on the "four oceans". There is a high slope on the front, like a tiger's head, and a mound of soil on the west side, known as the shape of a dragon, euphemistically called "Tibetan Dragon and Crouching Tiger".This wonderful idea of ​​combining the local and the foreign naturally won the admiration of the officials who came to visit.

In this way, during the four years from 1999 to 2002, Song Ruhua's success was swift and impressive. Top built 27 software parks in dozens of provinces and cities across the country, with an average of less than two months to build a new one, occupying land More than 12,000 mu.Relying on a "software park concept", Song Ruhua became the largest landlord in the Chinese business community. Topo builds a software park, often claiming to invest hundreds of millions or even tens of billions of dollars.In fact, it does not invest a lot of money, relying on "exploiting local potential and using local funds and resources for rolling development".

The first type of "local potential tapping" is to obtain financial support from local banks.Top's software park projects are almost always accompanied by a credit agreement with a local bank. After obtaining the land at a low price or even free of charge, Top immediately borrowed funds from the bank through mortgages or guarantees.Whether or not a bank loan can be obtained has become a prerequisite for building a software park.Song Ruhua once clearly instructed his subordinates: "If a software park project cannot be financed by local banks, it proves that the work in all aspects is not in place, so don't continue." It was during this process that Top Weaving an intricate and intricate financial network in various places that others cannot sort out. While the capital is expanding day by day, it has also planted endless troubles.

The second is to get a local software retrofit program.At the same time that Anshan Northeast Software Park was signed, Topol took advantage of its warm relationship with the government to obtain nearly 200 million yuan project contracts for the display screen of Anshan Stadium and the city's education information transformation.When building parks in Shaoxing, Jinhua, Daqing and other places, Top has successively received tens of millions of software development contracts entrusted by the local government. The third is to obtain monopoly resources. In 2000, Top built a software park in Ningxiang, Hunan, claiming to invest 1 billion yuan within 5 years to build it into an "open software base" capable of producing and developing 600,000 sets of software annually.This became the largest high-tech investment project in Hunan that year.As a "supporting project", Top proposed to the Hunan Provincial Government to establish Hunan Top Information Technology Education College, thus taking advantage of the opportunity to enter the field of higher education where private capital is difficult to participate.This supporting model was later replicated in Changsha, Shanghai, Chengdu, Shaoxing and other places. Top established four information technology colleges one after another, with as many as 10,000 students at one time.

It is precisely with these daring karate skills that Song Ruhua, who is well versed in Chinese politics and business, has achieved success time and time again.As a result, his business mentality gradually revealed an unconcealable violence.Once, he said to his friend: "With Top's current reputation, I only need to recruit 100 graduates in the software park development center, show the bank president to have a look, and then I can get a loan." It is a brazen way of imparting experience to others: "A software company is like a leather bag company. There is nothing but people. If you only have half a floor and a few rooms, you will not have enough credit for software, and customers will think you are shabby; you have The park is a symbol of strength, and customers will feel shabby." When I said this, the university professor who was honest and established the "Eight No Principles" and his book business spirit were gone.