Chapter 61 Engraved life

We all live in history, and a piece of history has been created by saying the words of the present.A responsible entrepreneur who wants to make a difference should have such a sense of history: often determine his place in history, then look for the direction of the future, and leave the footprints of the past. After "9.11", I went to New York to watch the scene of "9.11". When I heard that the World Trade Center was going to be rebuilt, I suddenly felt that I could participate, so I had the desire to participate in the reconstruction.I met the owner of the largest real estate company in New York. We had meals and meetings together. We came out to breathe during the meeting. He said: "You can turn 360 degrees and look up at the sky. The sky here is mine." Shocked, a person's career can make him so confident.I met a lot of people in the reconstruction of the World Trade Center, and one day I suddenly felt what it means to create history, that is, to do great things at great moments, great places and great people.And what about wasting life?That is to do ordinary things in ordinary moments, ordinary places and ordinary people, and to talk about some great things and great people.

What is a great moment?China is currently in a very great moment: national rejuvenation, rapid economic growth; what is a great place?It’s not enough if you stay in a small mountain village under the Himalayas every day. Beijing, Shanghai, Shenzhen or other economically developed areas are the right places. What is a great person?Of course, this refers to the partners.If you are in prison and you are with criminals every day, the time is right and the place is right, but the person is wrong; although the person is right, things have to be right, and you have to do something of value.A great time, a great place, and great people do valuable things together, and accumulate continuously in the right direction, so that such a life can leave traces in history.

A company will start small. When it is very small, the time and place may be right, but you cannot find great people. At this time, you will be very anxious because you always want to do great things.When your company grows to be strong, you will be surrounded by great people, and what you need to grasp most is the timing.These few elements are very critical in the process of life and making history. Liu Xiaoguang and some of our entrepreneurs co-founded the Alashan (SEE) Ecological Association. As the largest and first non-governmental organization in China, the founder Liu Xiaoguang will leave an indelible mark in history.Why?First of all, after more than 20 years of social and economic growth in China, it is right that a harmonious society needs to develop NGOs and urgently pay attention to environmental issues. Secondly, Alxa is one of the sources of sandstorms in China, and the environmental problem of desertification in that place is very serious , the location is also right; thirdly, because Liu Xiaoguang called on more and more influential entrepreneurs in China, and there were more than a hundred people in one call, and he found the right people; finally, he raised public welfare funds in the form of NGOs to help To control desertification, of course, the right thing to do.And this matter, the specific operation process is ordinary, but this ordinary matter, carried out by these people together at such a moment and place, becomes history creation.Every time I meet Xiaoguang, I never forget to encourage him. This is a job to rewrite history. The position of Liu Xiaoguang in Chinese history will be in Alxa, not in Capital Group.

In the past, many of us did not choose the right time in the process of struggle, and chose our partners more casually, so we spent a lot of time without any results.Eight years ago, we and some friends in the real estate industry formed a strategic alliance to create benefits for all member companies, called the Midtown Alliance (like the European Union in the real estate industry, the Midtown Alliance is Vanke, Vantone, Jianye, Nandu and other real estate companies A real estate industry strategic alliance launched eight years ago).Eight years have passed, and at such a special historical stage of China's real estate development, this strategic alliance has not only survived, but has also become a particularly meaningful event that created history.Regardless of whether civil organizations or formal organizations in China, the biggest reason why organizations are unhealthy is that they will not change their leaders, and there is no clear procedure for changing leaders.

We created a set of rules of the game in the third year that we change chairs every two years, but the direction of the strategic alliance has not changed, and it has become more and more cohesive.How to change it?It's very simple, we make it institutionalized, procedural, transparent, fair, competitive, voluntary registration, the retired former chairman forms a nomination committee, proposes two candidates to participate in the election, and the one who wins the most votes succeeds, and the secretary is completed within 3 months reorganization of the place.In addition, we also have a mutual fund, the investment company of Midtown Alliance, to do common projects.Everyone in the fund has an equal share. At present, we have jointly invested in 8 alliance new cities, and each alliance new city is very good. So far, the fund has reached a scale of nearly 1 billion.Moreover, the organizational structure of the alliance is becoming more and more standardized. There are chairman joint meeting, general manager joint meeting, arbitration committee, professional committee, and a whole set of game rules.We have created the history of the alliance of Chinese enterprises, which is called engraving life.

The most important thing for a person is to have a sense of history, a sense of time and space, to know what era, where and what people are doing what you are in, and not to waste time on some worthless places. This is what I think as an entrepreneur Questions that should be constantly pondered.Recently, Vanke, Narada, Vantone and other companies have devoted a lot of energy and financial resources to public welfare undertakings. We will invest more and more in public welfare undertakings. We think this is also an activity that creates history. On September 13, 2007, the theme of Vantone's "Reflection Day" was "New Vantone, New Corporate Citizen". We released the public welfare strategy within the company, and then began to implement it.

Creating history doesn’t have to be world-shattering, and you don’t have to pursue earth-shattering, but your time, place, and people must be right, so I especially hope that private entrepreneurs can think about this issue and make their life and the pace of social development match well.