Chapter 54 Fan Haer and Zhang Shaojie

I have a friend named Zhang Shaojie, who was a very influential economist in the 1980s. In the early 1990s, he also went into business for a time. At the beginning of his career, I introduced him to Mou Zhong.For a while, Zhang Shaojie worked as a diner at Mouzhong's place, eating hot pot and chatting every day. He felt that it was not enjoyable, so he wanted to do it by himself.He asked me to talk to Lao Mou, hoping that Lao Mou would give him some money to start a consulting company by himself.After I talked with Mou Zhongqi, Mou Zhongzhong was very straightforward and agreed, and told him through me that he could give 200,000 yuan to support him to start a consulting company.At that time, Zhang Shaojie was going to cooperate with Lao Yuanyi (Lao Yuanyi is now the owner of the First Shanghai Center, a man of Shanghai during the "Cultural Revolution").When I told Shaojie about Mou Zhongzhong's thoughts, he was very upset and said it was too underestimating.At that time, he felt very good about himself, very awesome, and his popularity was no less than that of Zhang Weiying now. He felt that Lao Mou only gave him 200,000 yuan, which was too low for him, as if he was sending a beggar, so he couldn't figure it out.Later I told Lao Mou, and Lao Mou said: "He doesn't know how to do business, so you ask him to come, and I'll tell him." At that time, Nande's hot pot was a famous brand, so I asked Zhang Shaojie to eat hot pot, which was very casual. After eating, I talked about it, and finally Mou Zhong said to Zhang Shaojie: "200,000 is a lot to start a consulting company. If I come to do it, 100,000 is enough. Considering that you are not good at doing things, I added an extra 100,000." " Zhang Shaojie said in embarrassment: "How to do it? Renting an office will cost you nothing." Lao Mou said: "You guys don't know how to do things. Like this, I'll tell you how to make money. 200,000 is enough." Shaojie asked curiously: "Then what do you do?" Lao Mou said: "Go to Shanghai and find out where is the most expensive? Is it the most expensive international hotel? You go to the top floor of the most expensive place and treat guests there, please." The best person in Shanghai, if you spend the 200,000 yuan, you can earn at least 2 million yuan." Shaojie said: "Is this impossible?!" Lao Mou said: "You don't believe it! Let me tell you, the most important thing is It’s not about how much money you have, but how much money others think you have.” This is quite interesting, which is equivalent to what we say now, you must let investors and customers have confidence in you.He said at the time: "No one knows how much money you have in your pocket, but people will give you as much opportunity as they think you have. So if you spend the 200,000 in that place, please all the best people If you eat it all over, the whole of Shanghai will think you are the most powerful, and many rich people will come to deal with you and do things with you, and you will be rich in the end." Zhang Shaojie was still skeptical after hearing this, thinking that this It's a bit unreliable, like a bad guy cheating.Lao Mou said: "Scholars are different from those who do business. Well, let me tell you another story."

Lao Mou tells a story during the Anti-Japanese War in the 1930s and 1940s.At that time, there was a warlord in Sichuan named Fan Shaozeng, who was Fan Haer, the commander of the foolish army.Fan Ha'er was very down and out in Sichuan at that time, so he took a boat to Shanghai. When the boat docked at the pier, he asked a group of porters to get on the boat and pick up big baskets. Inside the baskets were rolls of money-like things wrapped in red paper. The crunching and trembling of the poles on the porters' shoulders indicated that this basket was very heavy and contained a lot of money.So everyone in Shanghai knew that Commander Fan was here, and that there was too much money, and the porter's waist would be broken.Everyone likes him very much, and everyone is willing to make friends with him. He eats, drinks and has fun in some luxurious places, borrowing 50,000 from this one today, and 60,000 from another tomorrow.

Because they are all very rich people hanging out together, everyone thinks it's okay: Lao Fan's family has so much money, and there are several big baskets hidden!So no one is in a hurry to ask him.Just tossing around in Shanghai for several months, everyone knows that this guy is rich, especially the ocean he unloaded from the house has not been touched at all.After a while, Commander Fan suddenly disappeared. All the people who had lent money to him were anxious, so they surrounded his house. Look, everyone was dumbfounded, it turned out that they were all Qinggangmu.Qinggang wood is very heavy, and each section is wrapped in red paper, which looks like an ocean.And Fan Ha'er went back to Sichuan with a large sum of money cheated from Shanghai.Lao Mou said to Shaojie: "You must let people think you are rich in order to be successful." Later, I also read some stories about Fan Junchang, and it really happened.

In fact, Commander Fan has a similar story.At that time, it was also to raise military pay. He used to live in Changsantangzi in Shanghai, which is the red-light district with the most concentrated brothels in Shanghai.He was smoking opium at that time, and when he smoked opium, he had to use a bamboo stick to pick up the smoke lamp and turn on the wick; this Uncle Fan didn’t use a bamboo stick every time, but took the biggest money note and twisted the money into a paper The lottery came to pick out the Yan Deng, and when the pick was over, he threw away the money.This matter was shown off by the leading lady, who yelled everywhere: Uncle Fan used money as a lottery for picking a lantern, he is so rich!So all the rich people in Shanghai know Uncle Fan.Therefore, through many details, he gave the Shanghai people a sense of taking advantage of the money, but in the end he stole a large sum of money in Shanghai Bund, which is known as a gathering of smart people.

The story of Qinggangmu told by Mou Zhong is similar to the story of using money to pick up smoke lamps.At that time, he just wanted to use this story to inspire Zhang Shaojie, teach him what it means to be rich and how to make money.Mou Zhong didn't talk about commercial credit, brand, etc. In fact, according to today's standards, this is a commercial credit problem: people think that once you have money, you will have commercial credit.Just like Li Ka-shing wants to borrow 50,000 yuan today, no one will not lend him, and he will definitely be able to borrow it.But if a migrant worker suddenly asks you to borrow 300 yuan, you will definitely not borrow it, and your psychological gap will be very large.It can be seen that in the hearts of others, it is very important to establish credibility and let others know your brand.What is interesting is that Lao Mou told this story, but he fell into commercial fraud; Zhang Shaojie also failed to use his reputation as a scholar to rescue the Hengtong Group from the quagmire.

When Lao Mou talked about how to deal with some bad things and bad phenomena, he also told me two things, which were very interesting.One thing is that there is a rogue in the countryside of Wan County, who is always causing trouble, causing disputes everywhere, and getting into disputes with others. Everyone hates him very much and always wants to fix him, but whenever people want to deal with him, he When offending someone the most, he gets cancer.As soon as he said he had cancer, everyone stopped messing with him. Thinking that he was about to die, why would he deal with him?The energy for revenge is gone.Lao Mou said that this person had cancer for the first time, and others would not recruit him; but after a while, he said that he was not dead, the cancer was cured, and he came out to make troubles, and then got into many things, and many people wanted to mess with him again. He said he had cancer again, and the anger of others disappeared immediately.This is a story that is almost black and humorous. I think in Lao Mou's heart, such a story will definitely affect him.Obviously, in times of violent conflict with the outside world, showing weakness is the best security policy.It is a pity that when he himself encountered many crises, he never got "cancer". , there may be another ending.

Lao Mou also said that there is another scoundrel in Wan County who collects money whenever he has nothing to do, and the way to collect money is to celebrate his birthday.Their family always celebrates birthdays, especially his mother’s birthdays, because he made up many stories for his mother, sometimes the solar calendar, sometimes the lunar calendar, sometimes misremembered, and sometimes made up, four or five times a year, trying to collect money.The fuck is over, and there are father and brother, anyway, their family has a lot of birthdays, and they always use this method to make money.Lao Mou told many such folk stories.I think that in the era when there were no MBA cases to learn from, as the first generation of private entrepreneurs, most of his wisdom came from folk stories; these stories are very important and will give you a lot of basic wisdom and sophistication knowledge.Therefore, the earliest MBA in China should be the stories told by Mou Zhongzhong. The stories Mou Zhongzhong told Zhang Shaojie repeatedly were the living teaching materials for MBA at that time.