Chapter 18 5. Management

Management is a simple and complex matter, with both visible rules and regulations and many invisible and intangible rules.If one thing can clarify its unspoken rules, it should be the work of wise men and sages.Why?Ordinary people can only see, see, see clearly, and understand clearly; but only sages and wise men can see through, see through, and see through.The so-called seeing through, seeing through, and seeing through means being able to see things from the reverse side, not just from the positive side.For example, if you can see life, this is called seeing; if you can also see death, it is called seeing through.I see people, which is called understanding; but I can also see "beasts" and "ghosts", which is called seeing through.Therefore, if this book can reveal some unspoken rules for everyone, not only can you see the positive side, but also the negative side; you can not only see the sunny side, but also the dark side; You can see things that are "yes" and things that everyone thinks are "wrong"; you can not only see things that are "paradoxical", but also things that are "paradoxical".Such a process of "breaking apart and crushing" has undoubtedly opened up another world and demonstrated another realm for all those who manage enterprises, thus opening up another path of development for everyone.

I have great respect for the science of business management.It is said that modern management started from Peter Drucker, who made continuous research on management as a very important theory.At present, there are a lot of books about management, but I am sorry to see a phenomenon: enterprise management is getting closer and closer to the rules of the game of love, that is, there are teaching materials about love everywhere, but unfortunate love histories everywhere; the streets are full of enterprises. Management books are available everywhere with bankrupt businesses.The more books about enterprises are published, the more problems appear in enterprises; the more books about management are published, the more problems of management in reality emerge one after another.Therefore, this is a market that stimulates and grows with each other, as the more people there are, the more research on people, and the more problems people seem to have.Real life is so interesting, it always inspires new problems while solving problems, and always discovers more problems to be solved by discovering a new angle and vision in the process of trying to solve problems.In business management, the publication of a book does not guarantee the establishment of a number of good companies, and the failure of a group of good companies or the collapse of a group of bad companies cannot guarantee the publication of a good book. This makes the two markets of business management and book publishing Both prosper.Therefore, misfortune is the beginning of happiness, and happiness is the market for misfortune.

Everyone is happy to discuss the purpose of management, hoping to create more good companies, so I am also thinking about how to call a good company.From my observation, a good company is like a temple.In the temple, it is common to see an unfortunate woman prostrating.She had 10 yuan left at home, and her husband was about to die of illness. She took 5 yuan to kneel in the temple, took a handful of ashes, asked for a lottery, kowtowed a few times, heard the sound of wooden fish, and watched a few times. Dangling candles, and then returned home with hope.What is it called?This is called a customer.The little monk in the temple knocked on the wooden fish to light the candle lamps, packed up the box for collecting money, and took the box away at night.As for him, he is a professional manager. He conveys the hope of the great monk and Buddha to customers. The specific signs are to knock on the wooden fish, light the candles and pack the boxes. Don't let customers throw money in the wrong place.Who is an entrepreneur?It is the big monk behind the little monk, and the enterprise is that temple.You will never see the big monk. He often goes to build new temples, and at night he waits for the little monk to bring in the money box and count the donations.

What the customer takes away is a pack of incense ashes and 99% of hope; the great monk sells 1% of the product and gives people 99% of hope.The mission of conveying trust is performed by professional managers.The reason why there are still customers, such as this woman who will come again when her son is about to die in the second year, is because she believes that the hope you gave her is sincere, and that the pack of incense ash you gave her is effective, even though her husband and her husband will come back after returning home. Even though her son was dead, she still had no regrets.This is customer loyalty.So I say that a good company is a good temple, a good entrepreneur is a good monk, and a good professional manager is a good monk.We always give customers 1% value and 99% hope.Management, no matter how you change, as long as you can give customers 1% of value and 99% of hope, it is the best company.In my opinion, entrepreneurs are now ultimately aiming at building this temple.In my opinion, the highest state of management lies in being able to understand not only the clear rules, but also the unspoken rules, and finally run your own temple well and become a great monk.