Chapter 9 2. Start from a place you are familiar with

For young people with entrepreneurial ideas, the most question is probably: "What industry is easy to do now?"For this question, those experienced people will answer: "What are you interested in?" Yes, I don't know what I should do. In fact, how many people have calmed down and thought about what they really like, and which industry they know best and are most sure of? Regarding successful entrepreneurship, many predecessors have given some valuable experience with their own experience. We do not rule out some accidents, but most successful people start from the field they are familiar with, and then gradually expand to other fields Yes, and even when they venture into other fields, they always turn to the "veterans" in these industries as their helpers.

With his talent and hard work, Lei Jun has become an excellent programmer when he was studying at Wuhan University. It is for this reason that he and a few friends also raised their own funds to start a computer company.Although the company closed down soon due to various reasons, Lei Jun learned two things from this entrepreneurial experience: First, although the entrepreneurial venture failed, he still learned a lot from it, and he still has a good understanding of the industry he is good at and familiar with. Full of confidence; Second, it is far from enough to start a business with youthful impulse and enthusiasm. It also requires a comprehensive and sufficient understanding of the industry. There will always be many unexpected problems in the process of starting a business. Only by fully mastering the Only by understanding the development of the industry can you respond to various problems in it.

After graduation, Lei Jun decided to go to Zhongguancun, Beijing to seek to realize his own life value, where he met the person who changed his life——Qiu Bojun.The reason why he joined "Jinshan" is partly because of his appreciation of "Jinshan" and Qiu Bojun, and more importantly, the work content in "Jinshan" is what he is good at. Working in "Jinshan" not only can learn a lot Things, and can work like a fish in water, so it is easier to find problems and solve them. Once, the software developed by "Jinshan" encountered serious problems when it was put into the market, and a lot of money was invested, but the market response was not satisfactory.Relying on his years of understanding of the industry, Lei Jun realized that this is not a problem with the software itself, but a problem with the market the software targets.After finding the key to the problem, Lei Jun no longer indulged in rewriting software programs in front of the computer, but went to the software store Zhongzhan storefront.After more than three months of face-to-face contact with consumers, he learned about user needs and market opportunities.Since then, "Jinshan" has regrouped, rewritten the software, put it on the market again, and won the support of consumers.

The more you understand and be familiar with an industry, the more you can find the laws and trends of an industry, so that you can make corresponding adjustments in time, and more importantly, you can also find "blank spots" in the market, so that you can Develop new products aiming at this "blank spot" and seize the opportunity.At that time, major software companies were researching large-scale comprehensive software, so the market competition was fierce.At this time, Lei Jun discovered a "blank spot" in the market, that is, the development of "small software".He led the team to develop "Kingsoft PowerWord" and "Kingsoft Shadowmaster" successively. At that time, no one was willing to develop such troublesome and unprofitable small software. It is wonderful, and he thinks in the long term: even if these software can not help "Jinshan" make money, but with the help of this "blank point" can help "Jinshan" establish a new image and establish a brand with "Jinshan" characteristics, This is competitiveness.What is gratifying is that these two softwares later gained an excellent reputation. "Kingsoft Movie Master" has always been at the top of the software download list, and "Kingsoft Powerword" is still one of the most popular dictionary software among consumers. one.

For entrepreneurs and investors, there is an old saying that must be remembered, that is, "if you are not familiar with it, you will not do it".The easiest way to increase the chances of entrepreneurial success is to start with something you are familiar with or have expertise in, so that you can get twice the result with half the effort and greatly reduce the twists and turns in the entrepreneurial process.There are many such cases, all around us.If you really want to start a business and want to succeed, you must be more familiar with a certain industry, the better, and don't just do things based on imagination, drive, and ideas.

Huang's Far East Industry (Ningbo) Co., Ltd. was established in 1999. It is a wholly foreign-owned enterprise integrating production, processing and commerce invested in Ningbo by Mr. Huang Zhijian, chairman of the Spanish Chinese Enterprise Federation and chairman of Spain Star Far East Industry and Trade Group. .Huang Zhijian once said: "Entrepreneurship must start from the industry you are familiar with." In the early 1990s, Huang Zhijian worked as a dish washer in a restaurant.In order to engage in the trading industry, he set up a street stall after work, not for extra income, but to learn the basics and gradually understand this industry. Now his trading company has become well-known in southern Europe.In Huang Zhijian's opinion, if you are really determined to devote yourself to a business, you might as well stay in the industry for a year or so, and it will not be too late to figure out the behavior before starting a business.Although it takes time, it is better than not making money after opening.

Indeed, in order to improve the chances of success and reduce the probability of failure, we must calmly evaluate the resources we have, including social relations and professional expertise, and evaluate the commercial value contained in them, and find the starting point for entrepreneurship and investment before doing it. .The point of focus is to start with the fields we are familiar with, not to change careers easily, let alone to catch up with the so-called "hot spots" casually. In 1997, Li Long, who graduated from a technical secondary school, was assigned to a labor service company under the Labor Bureau. Since then, he has been in contact with the garment industry.By chance, Li Long was sent to Shenzhen for a business trip. It was such an experience that changed Li Long's thoughts qualitatively. From then on, his life was rewritten.During this business trip, he felt the charm of the vast world. He felt that his life was not limited to his current space, and his potential had not yet been developed. He decided to go into business.The family members opposed this decision, but Li Long was very confident in his decision.He set foot on the train to the south, intending to engage in the clothing business. On his first business trip to the south, Li Long aimed at the clothing market. Since he was young and inexperienced, he visited the masters of the clothing factory everywhere to learn from them.Faced with such a young man who loves learning and wants to start a business, no one would be willing to refuse. After patiently teaching the masters of the garment factory and after a period of exploration, Li Long not only understood the process of leaving the factory of garments, but also summed up his experience in making garments.

Afterwards, he also went to Shenzhen for inspection. After mastering some information related to the clothing industry, he returned to Qingdao and started his own clothing business in the Jimo clothing wholesale market.At the beginning, he didn't receive many orders, but with his accumulated industry experience, he gradually figured it out and made corresponding adjustments in his business strategy. After that, he received more and more orders.After a year, Li Long's clothing business grew bigger and bigger, and his self-confidence grew day by day.Now he owns a sizeable clothing company, has built his own brand, and is expanding into other areas as well.

In fact, there are too many people like Li Long who want to start their own business, and success requires you to make the right choice.Entrepreneurs are best to start from an industry they are familiar with, because you are familiar with its capital turnover rate, investment in fixed equipment and current assets, and have a clear understanding of the investment benefits and where the maximum cost is. You can avoid many detours.Sometimes some people may have good software and hardware resources, but because they did not find a good focus, they took the first step in the wrong place, which led to ups and downs in the entrepreneurial process and experienced many twists and turns that could have been avoided.

The experience of those successful people tells us that it is best to start a business from an industry you are familiar with. After understanding the industry background, you can properly contact some seniors who have been engaged in this industry and learn the knowledge you want from them. Lay a solid foundation for your own entrepreneurial journey.