Chapter 18 Appendix III Micro Quotations of "Dongge" and Jingdong Events

(1) I just saw that National Day said that he invited his first love girlfriend to the listing celebration banquet, which is very interesting!I am deeply touched. If one day JD.com goes public, I should invite my first love girlfriend to celebrate.Because Jingdong's "Jing" comes from the last word of the first girlfriend's name.We were still together when we started our business, so we named it after the last letter of their names.Congratulations on National Day! (2) Many people came to ask me today: When will JD.com go public?We really don't have a plan to go public, and we haven't given it much thought.We just want to immerse ourselves in the user experience, there are still many things we can do, and more things need to be done!Thank you friends who follow Jingdong!Still: sooner or later we'll be there!

(3) First of all, I am not qualified to be called a successful entrepreneur, I am still in the early stage of entrepreneurship.I think the most important thing is to persevere!Adhere to your own values, insist on doing what you think is right, adhere to the concept of customer first, and work hard for decades. (4) I really didn’t expect the speech of “Oneworld, oneshop!” to cause so many misunderstandings. The original intention of our internal slogan is: the market competition is cruel, we will be eliminated if we don’t work hard, and many businesses will die in the future!So we have to work, work, work!

(5) Yesterday, an entrepreneur who just entered e-commerce claimed that he would become the second in the industry within one year, and go public in three years!Last year's entrants generally said it would take three years!It's like the Great Leap Forward!I think investors will only inflate the industry balloon if they blow it up, which is conducive to the rapid development of the industry.But entrepreneurs and entrepreneurs can't follow suit, we must do things down-to-earth, otherwise we will blow up! (6) A classmate warned me not to talk about the company and industry on Weibo to avoid being attacked; another classmate warned me not to talk about society on Weibo, and be careful of being punished; another friend warned me not to talk about society on Weibo Talking about romance will affect my image; yesterday another friend warned me not to talk about life matters such as cooking on Weibo, I don’t look like an entrepreneur; today I want to warn myself: Be true to yourself and say what you want what!

(7) I often hear people around me complain that they have too few opportunities, and it is good to envy others' opportunities!So keep changing your job or your business model.I think opportunities are created by themselves, not found! (8) If you want to start a business, it is really not recommended that you choose the commercial retail industry!Your sales don't grow and die!Your rapid sales growth will inevitably offend many people, because they are all obtained from other people's baskets!It's a vortex, it keeps turning, you can't stay out of it... I really want to drop everything and run away one day...

(9) I wanted to bow my head in silence and stop talking publicly about Jianghu affairs, so as to avoid being a target of attack!The industry of helpless monopoly and unspoken rules is suffocating, it is better to struggle and shout than to be suffocated!This is just human instinct!I'm just a marketist going around shouting for fair play!I am not a bad boy!real! (10) I met an executive of a large bank and asked why it is so difficult for private enterprises to get loans?He said: If you lend to state-owned enterprises, you will not be held responsible for bad debts; if you lend to your private enterprises, if you have bad debts, you will lose your job!This is the root cause. If the institutional problem of "state-owned enterprises are the sons of the state-owned enterprises and private enterprises are outsiders" cannot be resolved, the state's support for the development of private enterprises will always be the slogan!And private enterprises solve 70% of China's employment!

(11) Some netizens do not agree with the application for software majors, and feel that it is too hard to be a research and development personnel!Looking back on the careers I have done, the one I am most obsessed with is the programmer!I remember working on a power billing management system once. I used my summer vacation to do it alone. I spent 4 days and 3 nights squatting on the table for 4 hours. A few days ago, a friend told me that his company is still using the one I wrote more than ten years ago. Business management software.If you have value, you will have satisfaction and happiness!

(12) Many entrepreneurs leave a message saying that their company is small, and they are worried that they will be on the weak side, and they will not be able to talk about control!In fact, investors and entrepreneurs are always equal partners. When you are young, it does not mean that you are weak; when you grow up, it does not mean that you can override investors!Most of the investors I have contacted actually support the founder's control!Stick to the bottom line and actively negotiate! (13) Looking at the people around you with a positive and optimistic attitude will make you feel very happy and you can have many friends; if you often look at others with negative and suspicious eyes, you will always be in despair and isolation!Try to discover the advantages of others; try to discover your own shortcomings!

(14) Some people have lost money for 9 years and just said that e-commerce should not operate at a loss; some with a loss ratio of nearly 10% are still scolding their loss-making peers for burning money; some investors are exhausted in order to lower the valuation of e-commerce Speak badly about e-commerce; some people who know nothing about e-commerce pretend to be experts and question the e-commerce model to gain attention.The above 4 types of people are liars!Don’t be afraid, e-commerce colleagues!Get down to work!A business model that brings convenience and saves money to many netizens will not fail! ! !

(15) Share JD’s training system: directors and above have “EMBA training programs”; middle and low-level managers have “management cadre training courses”; Trainee Program".These trainings are free for employees and there is no lock-in period!There is no need for any compensation for leaving JD.com after the training.In the rapid development, Jingdong is not perfect, but we will continue to work hard! (16) Today I fully understand a truth: For some people, those greedy people, you must not have the slightest compromise!You regard compromise as a virtue in the game, but she regards it as your weakness!There is no end to asking for it from you! !

(17) Money is not everything! Three years ago, a certain industry leader wanted to control us at the price of cabbage, and gently threatened, "If you don't cooperate with me, can I kill you with 500 million US dollars?" I said, "I almost had no money or money when I started my business Afraid, why be afraid of today?" And he countered youthfully, "Cooperating with me is your last chance to enter the retail industry in your life."Today I heard that the B2C website was out of service.Don't be afraid to wear shoes with bare feet... (18) Your good days are because you work harder than others, instead of hoping that your competitors will die!Because when one competitor falls, more competitors will come flooding in!

(19) I'm not a big mouth, I'm just a person who doesn't want to hide my heart!real!In the future, whoever says I'm a big mouth and I'm in a hurry! ! (20) You can constantly criticize an entrepreneur, but please be less sarcastic!In any case, even if the entrepreneur fails, he is 100 times better than the person who does not do practical things all day long and only laughs at others!Share with colleagues who are on the road of grassroots entrepreneurship!Come on, everybody! (21) The bottom line of the industry has been repeatedly broken!Because no matter how rogue companies are before, they will abide by the robots.txt agreement!This is also the fundamental reason why more and more companies do not trust Lao Ma!Transparent information and serving users?This kind of deceitful nonsense is no longer believed. Sooner or later, whoever pays more will be ranked first. Don’t try to get fair information. On the contrary, it will only increase the burden on e-commerce, and consumers will pay the bill in the end! (22) I insist: there is no right or wrong way of enterprise management!Democratic style, family style, professional manager style, modern international style, peasant style, all can be successful!The key is whether your company has formed a specific management culture atmosphere!Does your team understand and accept a certain management style! "Understanding and accepting your management style" is the key! (23) Many people lament the lack of e-commerce talents in China!Some colleagues in traditional industries even complained to me that they could not find e-commerce talents when they met. I really don't understand what "e-commerce talents" are!This morning, I took a look at the experience of our company's executives before joining the company. 92% have never done e-commerce, and 84% have no experience in the Internet industry!As long as you understand business and users, it is enough.The so-called e-commerce talent is just a legend! (24) Recently, I saw a lot of people saying that e-commerce enclave land to make money from real estate!This is caused by ignorance of large-scale e-commerce logistics.At present, there is no super-large single warehouse in China that can accommodate millions of commodities, and large e-commerce companies can only build it themselves or cooperate with them.Before JD Asia No. 1 was completed, we rented 7 warehouses in Beijing, which resulted in poor shopping experience and logistics costs!This is the main reason! (25) Some entrepreneurs are worried about losing financing opportunities, and dare not actively negotiate financing terms.Sign the agreement at will with the mentality of "I am the uncle when the money is in my hands"!This is as despicable as the mentality of "the one who owes money is the uncle"!You can take all legal means to fight for a game rule that is beneficial to you, but you must not play cards that do not follow the rules!The last train of e-commerce financing is about to leave, I wish everyone good luck! (26) Recently, many entrepreneurs have asked me how to maintain their control over the company. In fact, it is very simple: it is best to have more than 50% of the voting rights to control the shareholder meeting. If not, you must control the board of directors.These can all be negotiated with investors to reach a control agreement.In the early stage of entrepreneurship, if you lose control of the company, it is better to sell the company completely! (27) Entrepreneurship sharing: It is recommended that entrepreneurs try to cooperate with big funds when introducing venture capital!Would rather have a lower valuation!Because it is useless for small fund managers to support you, they can’t handle the LPs behind them (limited partners, that is, they only invest money and do not participate in company management-Editor’s Note), and it is very troublesome to advance many matters!According to Lao Liu’s experience in cooperating with VCs: Reasonable matters can be promoted quickly with large funds, but small funds are endlessly bargaining, wasting a lot of time!I didn't have a big mouth this time, did I? (28) Many e-commerce companies have closed down one after another recently!Embarrassing!Many people look up at the e-commerce industry, and what they see are a few more prominent ones. In fact, look down: a piece of bones!Still the same sentence: There are still opportunities in the e-commerce industry, but you must be prepared to start a business for more than 10 years, and you must have enough money to burn! (29) Where did the rumor come from?I said at the supplier conference that "self-operated e-commerce will surpass platform-based e-commerce within 5 years", and then someone said "self-operated e-commerce represented by JD.com will surpass Taobao..." Finally, "JD.com will surpass Taobao within 5 years" !Jingdong's goal has never been to surpass anyone.faint!Why is society so complicated? (30) The year-end strategy meeting is finally over!In the past, it took at most one or two days to discuss the company's strategy every year, but this year all executives spent nearly 5 days fiercely competing against each other.Next year's biggest challenge will come from the team!Especially how to welcome more than 25,000 new colleagues who are about to join JD.com!Greetings to you all in advance!pay a New Year call! On June 18, 1998, Liu Qiangdong started his business in Zhongguancun and established Jingdong Company. In June 2001, Jingdong became the most influential agent in the field of optical and magnetic products, and its sales volume and influence are second to none in the industry. In January 2004, JD.com stepped into the field of e-commerce, and JD.com's multimedia network was officially opened, and the domain name www.jdlaser.com was enabled. In July 2004, JD.com, the first real-time auction system in the country, officially opened its doors. Now it has become one of the imitation targets of major IT e-commerce websites. In November 2005, the daily order processing volume of Jingdong Multimedia Network exceeded 500 steadily. In January 2006, JD.com announced its entry into Shanghai and the establishment of a wholly-owned subsidiary in Shanghai. In May 2007, a wholly-owned subsidiary of Jingdong Guangzhou was established to fully develop the South China market.The establishment of a wholly-owned subsidiary in Guangzhou represents the formation of JD.com's nationwide sales network based on Beijing, Shanghai, and Guangzhou. In June 2007, Jingdong officially launched a new domain name www.360buy.com, and successfully revised it. In June 2007, after the successful revision, Jingdong Multimedia Network officially changed its name to Jingdong Mall, standing in the domestic B2C market with a brand-new look. In June 2007, the daily order processing volume of Jingdong Mall exceeded 3,000. In July 2007, JD.com built three major logistics systems in Beijing, Shanghai and Guangzhou, with a total logistics area of ​​over 50,000 square meters. In August 2007, JD.com won the favor of Capital Today, an internationally renowned venture capital fund, and raised tens of millions of dollars in the first batch of financing. In October 2007, JD.com launched mobile POS door-to-door card swiping services in Beijing, Shanghai, and Guangzhou, creating a precedent for e-commerce in China. In June 2008, Jingdong Mall set foot in the sale of flat-panel TVs in early 2008, and expanded the product lines of air conditioners, refrigerators, TVs and other major appliances one by one in June.It marks the 10th anniversary of the establishment of JD.com, which has completed the construction of a full line of 3C products and has become a veritable 3C online shopping platform. In January 2009, Jingdong Mall received a joint capital injection of US$21 million from Capital Today, Bull Capital and the private company of Mr. Liang Botao, a famous Asian investment banker.It is also the first financing received by a Chinese e-commerce company since the outbreak of the financial crisis in 2008. In February 2009, Jingdong Mall tried to sell special door-to-door services, which became an important breakthrough in exploring the field of B2C value-added services and another manifestation of product diversification. In February 2009, JD.com obtained the retailer license of "Home Appliances to the Countryside" issued by the Ministry of Commerce, becoming the first e-commerce enterprise to undertake the task of sending home appliances to the countryside. In March 2009, JD.com's monthly sales exceeded 200 million yuan, becoming the first and only B2C e-commerce company in China whose monthly sales exceeded 200 million yuan. In June 2009, the monthly sales of Jingdong Mall exceeded 300 million yuan, which was the same as the annual sales in 2007.At the same time, the daily order processing capacity exceeded 20,000 orders. In June 2009, Jingdong Mall's sales in the second quarter of 2009 reached 840 million yuan, accounting for 28.8% of China's B2C e-commerce market.Among them, sales in June exceeded 370 million yuan, and sales in a single day on June 18 exceeded 30 million yuan. In October 2009, Jingdong Mall’s call center was upgraded from distributed management to centralized management, and its Beijing headquarters was relocated to Suqian City, Jiangsu Province; has been comprehensively improved. In March 2010, the Southwest branch of Jingdong Mall located in Chengdu was established, announcing that Jingdong’s sales network covering the whole country based on the four logistics centers of North China, East China, South China and Southwest China was formally formed. In March 2010, Jingdong Mall officially launched the "211 limited time delivery" express delivery. Through its own "acceleration", Jingdong Mall leads and establishes a new standard in China's B2C industry. In March 2010, JD.com acquired Qianxun.com, an e-commerce website owned by South Korea's SK Group. In May 2011, Qianxun.com was restarted and put into operation. In April 2010, JD.com launched the "100 points after-sales service" service commitment - when JD.com's after-sales service department receives the repaired product and confirms that it is a quality failure, it starts counting and handles all after-sales problems within 100 minutes.While comprehensively improving the response speed of online shopping after-sales service, it will bring 100% satisfactory service experience to Jingdong netizens. In April 2010, JD.com officially launched the home appliance trade-in business in Shanghai. Consumers can enjoy home appliance trade-in subsidies through JD.com without leaving home. In April 2010, the mobile version of Jingdong Mall (m.360buy.com) was officially launched. Users can use the search function to search for information such as the price and inventory of the target product, and can also inquire about the distribution, delivery, and delivery of the order anytime and anywhere. Instant status.The perfect service system of Jingdong Mall allows users to get rid of the restrictions of computers, and online shopping information is at their fingertips. In June 2010, Jingdong Mall launched a nationwide door-to-door pick-up service, completely solving the after-sales worries of online shopping. In August 2010, JD.com officially launched the home appliance trade-in business in Beijing. JD.com became the first batch of e-commerce companies shortlisted for both trade-in sales and recycling of home appliances. In November 2010, book products were put on sale, realizing the transformation from a 3C online retailer to a comprehensive online retailer. In December 2010, the "Brand Direct Sales" channel of Jingdong Mall was officially launched, announcing the official operation of its open platform.The open platform adopts a closer cooperation system with affiliated merchants. Merchants can use warehousing, distribution, customer service, after-sales, cash on delivery, return and exchange, self-pickup and other systems to optimize online shopping experience and reduce the cost of self-built service systems. Through JD.com's open platform, you can purchase more abundant commodities. In December 2010, JD.com's 2010 sales reached 10.2 billion yuan, accounting for 33.9% of China's B2C e-commerce market, becoming the first online retailer in China with sales exceeding 10 billion yuan. In February 2011, Jingdong Mall launched an audio-visual channel and an online reading channel, and went deep into the field of book audio-visual, which means that Jingdong Mall has taken another step towards the development of a comprehensive website. In February 2011, Jingdong Mall launched a package tracking (GIS) system, which is convenient for users to understand and track the delivery progress of their online shopping products in real time. In February 2011, the iPhone and Android clients of Jingdong Mall were launched one after another, starting the mobile Internet strategy. In March 2011, Jingdong Mall obtained the after-sales service authorization of ACER Acer computer products, and released the "Heart Service System" at the same time, creating a new overall service standard in the e-commerce industry. In April 2011, JD.com received a total of US$1.5 billion in financing from 6 funds including Russian investors Digital Sky Technology (DST), Tiger Fund, and social celebrities, which is the largest single financing in China's Internet market so far. In July 2011, JD.com and Jointown jointly announced that JD.com invested in Beijing Haoyaoshi Pharmacy Chain Co., Ltd., a subsidiary of Jointown Pharmaceutical Group Co., Ltd., and officially entered the B2C online pharmaceutical market, providing consumers with online shopping services for medical and health products . In November 2011, 360Top.com, a luxury shopping website under Jingdong Mall Group, was officially launched, making a high-profile entry into the field of luxury goods. In February 2012, the hotel reservation service of Jingdong Mall was launched. In February 2012, Jingdong Mall Group officially launched the e-book business, and the sales platform was launched simultaneously with the smart phone/PC reading client software. In March 2012, JD.com launched a train ticket booking channel. In May 2012, Jingdong Mall's open service JOS (jos.360buy.com) was launched, marking the full opening of the Jingdong Mall system. In May 2012, Minitiao (www.minitiao.com), a Japanese and Korean brand website under JD.com, was officially launched. In June 2012, "Jiangsu Jingdong Information Technology Co., Ltd.", which is associated with JD.com, obtained the first batch of express delivery business licenses issued by the State Post Bureau. The license number is "China Post 20100206A".